Event Details
The Changing Social Compact – A Look at Why Companies Are Doing More Good
This month, we will examine the increasingly blurry boundaries between profit, non-profit interests, and services. This is not merely a response to consumer backlash when corporate profits are taken at the expense of local resources. With governements relaxing some market restrictions, global market liberalization is forcing corporate executives and social activists to work together to develop new business models. This phenomenon has a number of different names; it is often referred to as the new social compact, but is also called collective impact, shared value, or social finance. We hope you will join us as we take a look at several examples of the phenomenon, and consider the strategic opportunities and challenges this emerging economic model offers.
Please prepare for this month’s discussion by reading one or more of the following articles:
Cocreating Business's New Social Compact by Jeb Brugmann and C.K. Prahalad
The liberalization of markets is forcing executives and social activists to work together. They are developing new business models that will transform organizations and the lives of poor people everywhere.
http://www.bp.com/liveassets/bp_internet/alternative_energy/alternative_energy_english_new/STAGING/local_assets/downloads_pdfs/h/Harvard.pdf
For Pepsi, A Business Decision with Social Benefits
http://www.nytimes.com/2011/02/22/business/global/22pepsi.html?hp=&pagewanted=all
Not Just For Profit by Marjorie Kelly
This article discusses an intriguing new business model for an age some consider ethically challenged. Companies with “for-benefit” objectives are redefining corporate governance and creating an alternative to the conventional charter.
http://www.strategy-business.com/article/09105
Registration
Register Online
There is no fee for attending, but registration closes at 11:59 PM two days prior to the event. Registrations made after this cutoff may not be honored. We intentionally limit the number of participants to keep the discussion manageable. If you register and your schedule changes, please let us know immediately so we can offer your seat to someone else.
Deadline: 4/13/2011
Questions
Bob Rieder, '06
847.826.0208