The Strategic Management Practices Issues Group offers a more interactive alternative to Chicago Booth’s alumni roundtables. Attendance at each session is limited to 20 participants, who gather to discuss a strategy topic chosen for that month. Discussion is guided by suggested readings that are relevant to the topic, and by a facilitator who ensures a lively discussion with balanced participation. The group is a great way to challenge your own ideas, gain new perspectives, and get to know fellow Booth alums better. No matter what aspect of strategy your work entails, this forum provides an enjoyable way to sharpen your business acumen. Meetings are held on the third Friday of each month, except December, from 7:30 until 8:45 AM.
Discussions are held in the Burnham Rooms at U.S. Trust in Chicago, our host for these monthly gatherings. There is no fee for attending, but registration closes at 6:00 PM two days prior to the event. Registrations made after this cutoff may not be honored. If you register and your schedule changes, please let us know immediately so we can offer your seat to someone else.
We hope to see you at an upcoming meeting, where you can update your MBA, interact with fellow Booth alums, expand your professional network ... and still make it to the office by 9:00 AM!
Event Details
This month, join us to determine: Is it Too Late for a Web Strategy?
For many firms, the company web site is the focus of their online presence and of their digital marketing budget. But with the increasing popularity of social networking phenomena like Facebook and Twitter, how should businesses strategically direct online resources? Do companies even need web sites anymore? And how important are blogs as marketing tools?
When you go online, do you use a browser, or do you simply launch an app and go directly to the content you are seeking?
How well has your business taken note of these changing trends? Is your strategy ready to compete in these new arenas?
To prepare for this month’s discussion, please read the following articles:
The Web Is Dead. Long Live the Internet
By Chris Anderson and Michael Wolff , posted August 17, 2010 and published in Wired, September 2010
http://www.wired.com/magazine/2010/08/ff_webrip/
Branding in the Digital Age
By David C. Edelman, Harvard Business Review, Dec 2010
http://hbr.org/2010/12/branding-in-the-digital-age/ar/1
If you don’t wish to purchase the full HBR article, Edelman makes some of the same points in this article:
Four ways to get more value from digital marketing
By David C. Edelman, McKinsey Quarterly, March 2010
https://www.mckinseyquarterly.com/Four_ways_to_get_more_value_from_digital_marketing_2556
(Note that you will need complete a free registration to see this content.)
If you have other articles of related interest, please send them to Rachel Kaberon (arkayuno@gmail.com), who will post them to our LinkedIn group prior to this month’s meeting.
Registration
Register Online
Registration closes at 6:00 PM two days prior to the event. Registrations made after this cutoff may not be honored. If you register and your schedule changes, please let us know immediately so we can offer your seat to someone else.
Deadline: 2/16/2011
Questions
Bob Rieder, '06
847.826.0208