Event Details
Your website is your place of business. It is the single most valuable piece of real estate that you will ever own. In an uncertain and constantly changing digital world, your website is the one thing over which you have complete and explicit control. And it is a key yardstick by which your business, now and in the future, will be measured. So the digital marketing techniques we will be discussing in this seminar have one thing in common: They are designed to drive targeted traffic to your website. Using a case study from one of Melissa Harris' clients, we're going to work through together new ideas and strategies to increase qualified traffic to your website.
Speaker Profiles
Melissa Harris (Speaker)
Founder & CEO, Melissa Harris & Co.
Chalmers St. Consulting
Melissa Harris, '16, is the Clio Award-winning founder of marketing agency M. Harris & Co. and an entrepreneur-in-residence at the Polsky Center for Entrepreneurship and Innovation. She also is a former Chicago Tribune business columnist, who has been named among the 50 most influential people in Chicago tech on Twitter by Chicago Inno and Built in Chicago.