How are Geofences and beacons helping marketers now target consumers, right at the instance of possible purchase intent?
Event Details
Over the last several years, as hardware and sensor innovations have started leveraging geo-location services significantly, consumer location data is now driving ad targeting, us-er engagement, customer insights and campaign measurement at a similar pace and scale with traditional metrics such as POS data, online interactions, and email response rates. Geofences and beacons are producing opportunities to engage consumers with meaningful content and information that would have been otherwise delivered non-contextually, turn-ing stale. Pinaki will explore the underlying technology, the use cases (mostly retail), and opportunities of analyzing big data in light of sensors, smartphones, and high-speed cellu-lar and wi-fi connectivity at retail spaces. Platform: https://cthru.us
Early $10
Week of $15
At the Door $20
Speaker Profiles
Pinaki Saha (Speaker)
Principal, Anshar Labs
https://www.ansharlabs.com/
Pinaki, a creative missionary and a platform architect, has been in the high tech industry for 20 years. A Nuclear Physicist by training, Pinaki's contributions in high-end algorithms for the Dept. of Defense and NOAA led him to tech when dot.com was coming to life in 1998. He played leadership roles in designing auction sites for Priceline.com and building enterprise systems with Lockheed Mar-tin and the U.S. Federal Government. Pinaki deployed Fintech programs at Chase and co-founded 6 startups in consumer Internet space involving video streaming, games, IoT, and MARTECH. Recently, Pinaki has been passionately designing mobile delivery systems with Qualcomm/Gimbal for IoT platforms and location based crowdsourced utilities. Pinaki earned his MBA from the University of Chicago, Booth School of Business. His work and thoughts have been published in highly coveted media such as TIME, FOX, NBC5, CASSANDRA DAILY (a CAA company publication) and TECHCRUNCH. A comprehensive list of Pinaki's pursuits can be found at https://www.linkedin.com/in/pinakisaha.>
Questions
Roger Moore, '92
Senior Director / Gartner Consulting
312-543-1319