First hand insights into the edge of data with digital teams in fast moving political campaigns
Event Details
The amount of online political campaigns have at their disposal is staggering, but in a fast moving campaign, how do you use that data to your advantage? What do you focus on to make fast, effective decisions? What are the metrics you care about? Caleb Gardner, former digital director for Barack Obama's political advocacy group, will explore these questions -- and their implications for the current political season.
Speaker Profiles
Caleb Gardner (Speaker)
Expert, Digital Marketing & Social Media, Bain & Company
Caleb Gardner is an insatiably curious digital thought leader with unique professional experience, from startups to nonprofits, from Fortune 100 clients to heads of state. He has more than a decade of experience in digital leadership and social impact, building content strategies and developing operational frameworks for a variety of organizations in the public and private sectors, turning online communities into social movements, and building trust at scale.
For more than three years, Caleb was the lead strategist and editorial voice for Barack Obama through his political advocacy group, organizing for Action (BarackObama.com).
Now as a digital and social media expert at Bain & Company, Caleb consults with CEOs and CMOs to create digital roadmaps for their marketing and communications teams
Questions
Roger Moore, '92
Senior Principal / Gartner
312-543-1319