Sanjog Misra

Charles H. Kellstadt Professor of Marketing and Neubauer Family Faculty Fellow
The University of Chicago Booth School of Business

Sanjog Misra

Sanjog Misra is the Charles H. Kellstadt Professor of Marketing at the University of Chicago Booth School of Business. His research focuses on the use of structural econometric methods to study consumer and firm decisions. In particular, his research involves building data-driven models aimed at understanding how consumers make choices and investigating firm decisions pertaining to pricing, distribution and salesforce management issues. Professor Misra is also interested in the development of statistical and econometric approaches to deal with complex models calibrated on large-scale marketing data and use of such models in enhancing strategic decisions. View faculty profile »