Sophia Matveeva, '16 (EXP-21)

CEO & Co-founder

Sophia Matveeva

Sophia Matveeva is the CEO & co-founder of Enty, an innovative fashion tech platform where women can access the professional advice of stylists and the opinions of an engaged style-conscious community in a safe, ‘troll-free’ environment. The Enty platform is supported by unique artificial intelligence, which learns about user tastes and global trends as the platforms grows. Enty was born in a Chicago Booth classroom and has grown to serve users in the UK, US and Australia.

A graduate of University of Bristol, with an MBA from the University of Chicago Booth School of Business, Sophia began her career in the media, working at Finsbury, a top financial PR agency before moving on to private equity firm. During time as an MBA student, Sophia worked at a user-generated news platform, where she was instrumental in quadrupling audience within a year.

Sophia writes about her start-up journey for Forbes.