Ade Rawcliffe

Head of Diversity
ITV Commissioning

Ade Rawcliffe

Ade Rawcliffe is head of diversity for ITV Commissioning and is responsible for delivering ITV’s on-going commitment to reflecting the diversity of modern Britain at the heart of mainstream television.

Prior to that, Ade led the Creative Diversity team at Channel 4 and spearheaded the delivery of the broadcaster’s 360° Diversity Charter. She oversaw the creation of C4’s Commissioning Diversity Guidelines and developed projects through diverse funding vehicle the Alpha Fund, including the BAFTA award winning drama Run. Rawcliffe was also part of the team responsible for C4’s coverage of Rio 2016 and London 2012 Paralympics, which broke records for employing disabled presenters and production staff. She also worked in the Features commissioning and was responsible for developing shows including: The Secret World of Lego, Ainsley Harriott’s Street Food, Britain’s Youngest Carers and Don’t Blame Facebook.

Ade has also worked as a Producer at the BBC, ITV and in the independent sector, with credits including Big Brother, Right to Reply, The Big Breakfast, Stars in Their Eyes, This Morning and A Question of Sport.

She sat on the board of governors for the National Film and Television School (NFTS), is a co-opted member of BAFTA’s TV Committee, on the Advisory Committee of The Edinburgh International TV Festival; and a Board Member of Women in Film & Television (WFTV).