Leonard Johnson, a strategic marketing executive with 26 years of corporate experience, has been named executive director of marketing at the University of Chicago Booth School of Business, the school announced today. He will join Chicago Booth on August 22.
Most recently Johnson was vice president of corporate marketing for The McGraw-Hill Companies in New York for 11 years. Before McGraw-Hill, Johnson spent 15 years in increasingly responsible marketing positions at Unilever.
"A nationwide search led us to several top candidates, but there was unanimous agreement that Len is exactly the right person to help us plan and execute a marketing strategy to enhance the impact and reputation of Chicago Booth," said Sunil Kumar, dean of the school.
"His experience with marketing intellectual products and handling demands for marketing services from a wide variety of internal clients at McGraw-Hill stands out," Kumar said. "During the interview and selection process, he demonstrated his passion for every aspect of marketing from traditional brand management to his strong experience with digital and social media marketing."
While at McGraw-Hill Johnson launched a new positioning, identity system and advertising platform that significantly increased unaided brand awareness for the company, whose business units included Standard & Poor's, BusinessWeek, J.D. Power & Associates and other firms.
"I am delighted to join the staff of Chicago Booth, a school that has an extraordinary reputation," Johnson said. "I look forward to working collaboratively to help the school increase its global visibility."
Johnson received an M.B.A. in marketing from the University of North Carolina Kenan-Flagler business school and graduated from the advanced management program at INSEAD in Fontainebleau, France. He received a bachelor of arts degree from George Washington University.
Johnson replaces Christopher Iannuccilli who resigned earlier this year.
The University of Chicago Booth School of Business is one of the leading business schools in the world. The school's faculty includes many renowned scholars and its graduates include many business leaders across the U.S. and worldwide.
The Chicago Approach to Management Education is distinguished by how it leverages fundamental knowledge, its rigor, and its practical application to business challenges.
Chicago Booth offers a full-time M.B.A. program, an evening M.B.A. program, a weekend M.B.A. program and an executive M.B.A. program in Chicago, London and Singapore. The school also offers a Ph.D. program, open enrollment executive education and custom corporate education.
To learn more about the University of Chicago Booth School of Business, visit www.chicagobooth.edu.