Executive Education

The Advanced Strategy Program: Building and Implementing Growth Strategies

Go beyond theory review and generate real, immediately useful ideas. Develop a strong strategic intuition with emphasis on both the formulation and implementation of strategy.

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With the unrelenting pace of change and competition today, clear strategic thinking is more important than ever. To survive and prosper in a globalized market, corporate strategists have to not only formulate the correct strategy, but also understand how to implement it effectively. 

By attending this program, you will:

  • Develop, design, and implement the right strategy.
  • Analyze powerful patterns in strategic thinking.
  • Develop skills to lead organizations during a time of change by creating a learning culture.
  • Redesign performance measures to enhance strategy implementation.
  • Balance core business and new initiatives.

DATES
October 31-November 4, 2016

FEE
$9,985 (accommodations not included)

LOCATION
Chicago Booth, Gleacher Center, Chicago IL

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Harry L. Davis

Roger L. and Rachel M. Goetz Distinguished Service Professor of Creative Management

Harry Davis teaches MBA and Executive Education courses at the University of Chicago Booth School of Business, where he has been on the faculty since 1963. His teaching and research interests lie in the areas of strategy, leadership, creativity, and innovation.

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James E. Schrager

Clinical Professor of Entrepreneurship and Strategic Management

Jim Schrager is the Faculty Director for the Chicago Management Institute and the Advanced Strategy Program, teaching courses in new venture and corporate strategy to MBA students and executives at the University of Chicago Booth School of Business. He was awarded Chicago’s Emory Williams Teaching Award in 1996, 2001, and 2007.

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Gregory D. Bunch

Adjunct Professor of Entrepreneurship

Greg Bunch brings years of practical experience as a general manager and entrepreneur to his classes. He is the founder and president of Masterplan International Corporation. Bunch works with Fortune 50, family, and start-up businesses in the areas of innovation and strategy. He was also a partner at Brandtrust, a brand strategy consultancy. Some of the companies he has worked with include: American Express, Danaher, ETS, Harley-Davidson, Hewlett-Packard, Kimberly-Clark, McDonalds and YUM!

[Professor] Schrager offers a refreshing insight into the difficult subject of strategy. His enthusiastic and simple approach draws upon real world experience of strategy. Participants are offered a different approach to help drive success in the future of the competitive world of business.

- Lyman Tschanz, General Manager - Automotive Division, Modine Manufacturing Co.


Great class. I can use much of the learning on Monday morning when I get to the office. The professors were full of energy and engaged the students well. Well worth the investment.

- Heiko Schafer, Director of Marketing Insights, MeadWestvaco


Great facilities and organization - made it easy to concentrate on the content rather than logistics. Content and combination of speakers/topics was very effective. First breaking down our preconceived ideas about strategy, then rebuilding a simple method, then adding the elements of leadership.

- Barb Pugesek, Market Manager, FONA International


Highly engaged course that energized me for my current and future sales in my organization. It taught me how to approach strategy and challenged my thinking, judging strategy. It gives you concrete tools / approaches you can use on the job.

- Leslie Molloy, Director, Marketing Strategic Planning & New Categories, Bayer HealthCare


Jim Schrager is a very dynamic energizing speaker- lots of great open classroom discussion. Everybody I talked to was extremely happy with the class and have lots of take away items to try within our own business. Lots of fun and I learned a lot!

- Tom Nelson, Business Manager, Huntsman Corporation


The instructors provided the tools that allowed me to formalize my thought patterns and challenge myself to reach conclusions with a new level of confidence.

- Dan Kolo, Global Strategy Analyst, Johnson Controls, Inc.

This program will benefit senior executives involved in implementing strategy at the corporate, business, or functional levels in his or her organization. Senior corporate executives to division managers in long-established businesses, as well as entrepreneurs leading smaller firms, will find value in attending.

Program Outline 

Formulating Growth Strategy Ideas

  • Understanding the vital differences between goals, strategy, and management
  • Separating business success into strategy, leadership, and luck
  • Finding strategic logic
  • Collecting data to build your strategy
  • The role of history in formulating strategy
  • Valuing focus as a growth strategy
  • Becoming a focused competitor
  • Selecting diversification as a strategy
  • Reviewing examples of successful diversified firms
  • Using innovation as a strategy
  • Improving your "strategy sense"

Understanding Yourself, Your Organization, Your Competitor, and Your Customer

  • What organizational structures and cultural aspects are critical to understand successful strategy implementation?
  • What is the role of behavioral psychology in successful implementation?
  • How do you engage colleagues and combat competitors?
  • How do you guide a customer from ignorance to advocacy using a Customer Journey Map?

Developing the Organization for Strategic Change

  • Focusing organizational energy: Identifying non-negotiable elements of a strategy.
  • Defining implementation based on growth by exploration or exploitation.
  • Institutionalizing innovation.
  • Determining the right performance measures.