Success in marketing isn't about defending your actions — it's about driving the agenda. That's why marketers need what Chicago Booth is famous for: empirical research and data-driven analysis, grounded in a solid interdisciplinary framework. The latest in marketing,
plus psychology, economics, finance, management — the whole package. You'll learn to look at a business model holistically, figure out how marketing can add value, and sell your ideas — and your product. This is the way we've always done business. Come find out why the marketing world is catching up.
