You'll have the chance to explore activities outside the classroom in numerous ways that will also allow you to build new skills, relationships, and networks. These include:
- Booth Marketing Club - The Booth Marketing Club is an association organized to provide part-time students a forum for the exchange of marketing ideas, to educate students about topics and trends in the field, and to improve skills necessary to succeed in the marketing industry.
- Quantitative Marketing and Economics Conference - This annual Quantitative Marketing and Economics conference features research in the intersection of marketing, economics and statistics. The goal of the conference is to provide a forum for interaction among researchers in this growing and important area.
- Marketing Workshop - Top scholars from around the world present their work at the weekly marketing workshop. All members of the Chicago Booth community are invited to attend. View a schedule of previous events.
You’ll have the option of taking courses that address your individual career choices. Samples include:
- Marketing Strategy - This course introduces the substantive and functional aspects of marketing management. It covers the elements of marketing analysis (customer, competition, and company), and the marketing mix (product strategy, pricing, advertising and promotion, and distribution). It uses case studies so students can develop, present, and defend their recommendations, as well as critically evaluate the recommendations of others.
- Pricing Strategies - This course is a blend of analytic marketing techniques, marketing strategy, and economic theory. Students work with real data, analyzing managerial pricing problems. Critical marketing questions are answered such as how to determine a new product's price, how to assess whether current prices are appropriate, what is price leadership, and what is value pricing.
- Data-Driven Marketing - The availability of data on actual market behavior of consumers is revolutionizing the way marketing is conducted, as well as the way in which marketing activities are planned and evaluated. This course introduces students to these new data sources and provides a set of innovative analytic tools.
- Management Lab - Chicago Booth pioneered experiential business education in the 1980s with the Laboratory in New Product Development. Now called Management Lab, students tackle high-profile consulting projects in areas such as new product development, branding, channels to market, and strategy. Over the years, projects have expanded beyond the United States to China, South America, Russia, Botswana, United Arab Emirates, and Turkey.
You’ll study with professors who conduct groundbreaking research and are recognized for revolutionizing the use of data in generating actionable insights for better marketing decisions.
- Sanjay K. Dhar, studies topics such as strategic marketing management, advanced marketing strategy, brand management, new product development, pricing strategy, promotion strategy, and product placement strategy. His research has been awarded the 2008 Paul Green Award, which recognizes the best article published in the Journal of Marketing Research.
- Jean-Pierre Dubé, studies empirical industrial organization, dynamic oligopoly, competitive advertising, competitive pricing, retail competition, price discrimination, and internet marketing. Recently, he has worked on the role of dynamics in the strategies of competing firms.
- Günter J. Hitsch, studies quantitative marketing and industrial organization, empirical models of consumer choice and competition, the economics and marketing of new products, and the economics of dating and marriage markets. Much of his research focuses on dynamic marketing strategies, i.e., situations where marketing decisions that firms make today have effects on future sales, profits, and competitive reactions.
- Aparna Labroo, investigates the effect of feelings that arise from the decision process itself. She also studies the impact of preexisting feelings that arise independently of the decision processes on self-regulation, self-control choices, and well being. She has published numerous articles on these topics, including several articles in the Journal of Consumer Research, the Journal of Marketing Research, as well as Journal of Personality and Social Psychology.
- Ann L. McGill, focuses her research on consumer and managerial decision-making, with special emphasis on causal explanations, differences in judgments in public and in private, and the use of imagery in product choice. "My research enhances our understanding of how people think, which makes it easier to reach and help them," she explains.
The James M. Kilts Center for Marketing plays a pivotal role at Chicago Booth by promoting the development and recognition of marketing at the school. Before founding Centerview Partners, Kilts, '74, was Vice Chairman of the Board of The Procter & Gamble Company.
The center sponsors a wide variety of basic and applied research in marketing on topics such as the determinants of consumer behavior; analytical models of marketing activities; pricing and consumer dynamics; and determinants of brand shares. This research is supported by visiting faculty and doctoral fellows. Chicago Booth students are able to gain practical marketing experience through experiential learning opportunities.
In its commitment to attracting and graduating the best MBA talent, the center provides financial support to students through scholarships. In addition, marketing fellowships provide not only financial assistance, but a two-year mentoring relationship with a member of the center's steering committee. Career guidance and support is also the focus of the center's mentoring, program which pairs students with Chicago Booth alumni currently pursuing successful marketing careers.