PhD Viewbook - page 26

WHAT ARE YOU RESEARCHING NOW?
My main research area is behavioral decision making.
I study a variety of topics in that area, including risky
decision making, probability estimation, and cognitive
biases in negotiation. Most recently, I’ve been investigating
how goals influence performance and satisfaction.
My collaborators and I have suggested that goals act
as reference points. This relatively simple idea has a
number of implications for the level and distribution of
performance and for how satisfied individuals are with
their performance.
WHY IS CHICAGO BOOTH A GOOD PLACE TO DO YOUR WORK?
Booth is a truly intellectually stimulating place. It’s a place
where researchers want to “get it right.” Lots of schools say
that’s what they are about, but no place compares to Booth.
You see this in our workshops—speakers are peppered with
questions throughout, because the audience is completely
engaged and they apply their high intellectual standards to
everything that comes out of the speakers’ mouths.
HOW WOULD YOU DESCRIBE CHICAGO BOOTH PHD STUDENTS?
Our PhD students are great. We look for students who
have the same values as the faculty. From their first quarter
here, we treat our students as junior versions of the faculty.
Of course, they don’t have the background or skills or
perspective to do what the faculty do, but we instill upon
them high standards for research from the beginning.
WHAT DO YOU ENJOY MOST ABOUT ADVISING STUDENTS?
I love the energy and freshness that students bring to
problems. Our students push the faculty. They just aren’t
willing to accept a perspective that the field has had for 10
years if they think it’s wrong or incomplete. That’s great.
WHAT HAVE YOU LEARNED FROM YOUR STUDENTS?
I learn a lot from my students. As with any collaboration,
I am looking for students to bring different skills and
perspectives to the table. And our students do.
FACULTY PROFILE
GEORGE WU
PROFESSOR OF BEHAV I ORAL SC I ENCE
Chicago BOoth P
h
d Program
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