An aspiring quantitative marketer with a background in engineering, Jeff chose Booth because he wanted to take his career to the next level.
Jeff explains how he revamped the development strategy of Booth’s Evening MBA and Weekend MBA chapter of the African-American MBA Association and became its president.
Jeff describes how his colleagues have noticed a fundamental change in how he approaches business challenges.
My two experiential learning courses—Marketing Research and Consumer Behavior—were some of the best classes I’ve taken at Booth. In my Marketing Research class, we did a data-driven marketing project for Watermelon Express, a young company trying to get its business started. We not only learned important marketing research techniques, but also helped a real organization progress forward with a viable strategy.
In Consumer Behavior, we got to work with Lifetime Fitness, which wanted our help with how to market its new line of fitness equipment. What this class taught me was how to build a compelling case for a future client or customer. There are a lot of people who can do data regression and give you the numbers, but what you learn at Booth is how to sell the story and help someone understand what it really means in terms of actionable tasks.
What attracted me to Booth, beyond its myriad of Nobel prize-winning professors, is the strength of the curriculum.
For me, the Evening MBA program is how I wanted to earn my degree. I wanted to continue working at Pfizer while pursuing an amazing degree that would help me take my career to the next level. I was up for the challenge because I knew that the value of having these professors and getting this coursework was going to be immeasurable.
Booth classes are a forum for dialogue. Here, you interact with the professor, you interact with your classmates, and the classroom experience is far from passive. I love that Booth students are encouraged to respectfully challenge their professors. There’s a sense of safety in the Booth classroom. It’s an environment where everyone respects each other enough to engage in a debate, and no one feels like they know more than anybody else. In the Booth classroom, you feel safe enough to think deeper, think broader, and think different.
The minute I got to Booth, my passion for marketing had been ignited. One of the first classes I took, Marketing Strategy, sealed the deal. I was sold and ever since then I knew that marketing was going to be one of my concentrations.
Coming from an engineering background, I knew I would be best served by coming to Booth and by understanding the numbers behind marketing. Having a serious quantitative approach to marketing that will help me pull the story out of the data will serve me well as I advance in my organization.