Booth Marketing Club (BMC)
The University of Chicago Booth School of Business
The University of Chicago Booth School of Business
For a better understanding of marketing jargon, players, and trends in the industry, add the following resources to your list of favorites.
Adage.com: Advertising Age; marketing and media news, insights, events, and jobs.
Brandweek.com: a source for branding, online marketing, CMO news, and more.
AdWeek.com: a source for news on creative trends, agencies, and related research.
Epinions.com: a source for consumer insights, unbiased advice, and product evaluations.
Inc.Com: great section for entrepreneurs seeking marketing insight.
MarketingPower.com: industry news, online resources, and global events for members.
NPDinsights.com: information on key market trends.
PROMO Magazine: insights on promotion marketing.
Marketing Vox: current in-depth news on online marketing.
RetailWire: a resource for retail industry professionals.
BtoB: e-magazine covering business-to-business marketing strategy.
Wired: source for following trends in technology marketing and innovation.
WSJ.com: read the Marketplace section for consumer trends and company information.
Inside the Minds: leading marketers discuss the future of marketing, advertising, and brand.
The Tipping Point: the theory and practice of viral marketing.
Green Marketing Manifesto: organizing green marketing effectively and sustainably.
Influence - Science & Practice: methods of persuasion and sales.
