Chicago Booth Student Groups

Booth Marketing Club (BMC)

The University of Chicago Booth School of Business

Chicago Booth Student Groups Portal Community Directory

Events

PAST EVENTS

Careers in Marketing Panel

Participants learned about various career opportunities in marketing from our distinguished panelists as they share their paths in consulting, services, products and analytics.


Panelists include:

Jennifer Daniels, VP of Marketing, APICS

Emma Pop, VP/Director of Analytics Management, Starcom USA

Sumit SIngh, Director of Marketing, Dell

Erik Long, Principal, ZS Associates


Lincoln Motor Company's Branding Strategy

Ford Product Manager discusses Lincoln's launch, re-branding, and overall marketing strategy to increase the market share of Lincoln in the luxury-car segment. 

Company Event: Profitics

Subject Area: Marketing, Analytics, Entrepreneurship

The CEO of Profitics, a Chicago-based Marketing Analytics Platform company, will share his experiences as both a marketer and entrepreneur. Mr. Chandra Pendyala, a Booth alum, started Profitics in 2007 after a successful exit from his earlier analytics venture - Edgenet. Chandra shared his insights into emerging tools and technologies in the marketing analytics domain and discussed Profitics' entrepreneurship journey.

BMC Networking Event - Happy Hour at Farmhouse

Come join BMC in kicking off the new school year with a happy hour at Farmhouse! Indulge in local foods and refreshments while mingling with fellow MBA students passionate about marketing! This event is open to all BMC members and any students interested in learning more about marketing. Kellogg marketing students will also be joining us.

Farmhouse is a craft tavern that specializes in local food and beer. It was founded by a Booth alum, TJ Callahan.

Registration fee includes wine and beer as well as a variety of appetizers such as seasonal vegetable flatbread, grass-fed beef sliders, cheese curds and other delicious dishes!

Location:
Farmhouse
228 West Chicago Ave

The Lincoln Intelligence Project

Test drive a brand new Lincoln! 

As part of Lincoln's re-branding campaign, Lincoln launched the test drive event at Booth, which allows students and faculty members of Booth to test drive the new Lincoln for free and donates $40 per test drive to the chosen MBA Cup charity - Big Shoulders Fund on behalf of BMC. We eventually hit $4,040 - thanks to the 101 participants of the event! 

Kilts Center Speaker Series: BMC and Kilts Center Present Frits Seegers, '89, CEO, CT Corporation

Frits Seegers spoke by videoconference about his experience in more than 56 countries throughout Europe, Asia, the Middle East, and Africa. Seegers is the CEO of CT Corporation, an Indonesian conglomerate with a wide range of interests including food and beverage, banking, and fashion. His talk focused on key differences of working in emerging markets compared to developed markets.

This event was part of the Kilts Center Speaker Series. 

Kilts Center Speaker Series: BMC and Kilts Center Present David Friedman '89

The Booth Marketing Club in conjunction with the Kilts Center, welcomed David Friedman '89, President, Sears Holdings, for a lunchtime conversation moderated by Professor Art Middlebrooks. This event was part of the Kilts Center Speaker Series and Kilts Center Week, and took place at the Gleacher Center. 

BMC and TECH Present: Entrepreneurial Marketing for the Internet Age

Venue: Gleacher Center Room 308

Do you have a great idea for a startup and aren't sure how to get the word out?

Are you curious what it takes to build a following for a new company?

To learn more about what it takes to successfully market a startup, please join the Booth Marketing Club and Booth TECH Club for an Entrepreneurial Marketing Panel on October 8th. Speakers from some of Chicago's most notable growing firms will discuss their experiences getting the word out and building a loyal customer base from the ground up. Speakers will include:

Seyi Fabode, CEO and Founder, Power2Switch.com

Seyi Fabode has an MBA from the Booth School of Business and an M.Sc. (Manufacturing Systems Engineering) from the University of Warwick. He founded Power2Switch (an energy cost and usage management portal for residential and commercial customers) out of the NVC at Booth. As CEO Seyi raised venture capital investment, defined company strategy and hiring, leading Power2Switch to exponential customer growth and selection into the Illinois Smart Grid Cluster of companies and the Excelerate Class of 2011. Prior to his MBA Seyi was an Operations Analyst at EnergyQuote, an energy brokerage and management firm in London, where he led systems rollouts for the company's foray into multiple European markets with direct reporting responsibility to senior management. He was a Commercial Analyst for a 1000MW power plant in London. He is an avid reader, is married to his soulmate and resides in Evanston.

Dan Ushman, CMO/Co-Founder, Singlehop.com Inc.

Dan Ushman Co-Founder and Chief Marketing Officer Dan, a Chicago native and our VP, co-founded SingleHop with business partner Zak Boca in 2006, while building and growing their shared web hosting company, midPhase Services. Dan focused largely on the marketing aspects of midPhase, growing the small operation to one of the world's fastest growing hosting operations. With focus on affiliate marketing and network marketing, midPhase grew rapidly, building up over 100,000 customers before it was acquired in December of 2007. After the acquisition, Dan moved on to SingleHop full time. Since then, Dan has focused primarly on SingleHop's marketing, advertising, public relations and sales efforts. Dan brings extensive experience in web hosting and online marketing to SingleHop. Previously, Dan founded and operated advertising network dkAds Network, Inc., which sold its primary asset, HostingCatalog.com to Kansas City's iNet Directories. In addition to SingleHop, Dan is also a partner in a credit card processing company and merchant services business, ProcessingPoint, LLC. Dan attended Harper College and Southern Illinois University in Carbondale with a focus on business management and marketing.

Casey Winters, Online & Interactive Marketing Director, Grubhub.com

Casey Winters is the Online & Interactive Marketing Director at GrubHub, a web and mobile company and New Venture Challenge winner in 2006 that connects hungry people with nearby restaurants and processes online food orders. Casey joined GrubHub in 2008 as the first marketing hire, and has been with the company through four rounds of funding, three offices, four logos, and two awful Transformers sequels. During that time, GrubHub has grown from three cities to 19 and from 15 employees to over 200. Casey manages online and mobile marketing, user retention, and analysis at GrubHub. Prior to his role at GrubHub, Casey managed online marketing and analytics at Homefinder.com and did analytics and search engine marketing at Apartments.com. Casey did his undergrad in marketing at Loyola University Chicago and is currently pursuing his MBA part-time at Chicago Booth. He blogs way too infrequently at Casey Accidental, and you can follow him on Twitter as @onecaseman, but unless you're way into music and/or brevity in general, it's probably not worth it. 

BMC Resume Swap Event

Venue: Gleacher Center, Room 422

Are you preparing for OCR?

Are you preparing resumes industry specific?

Would you like to know what hiring managers are looking for? 

The resume Swap event will address these topics and take questions from the audience.

There will be some material provided about how to create an effective resume. After that, students will participate in resume swaps in which they will receive feedback.

The Digital Effect: Integrated Communications for the 21st Century

Venue: Gleacher Center, Room 406

As social media becomes a standard marketing practice for almost every business out there, it seems like old news. This event focuses on new ways for businesses to think about, and derive value, from social media outlets through crowdsourcing, new methods of innovating, and social listening.

Speakers:

Zach Walz, Networked Insights

Social Media is no longer just a way of pushing your content to consumers. Every day, millions of individuals interact with each other in an unfiltered environment. Analyzing conversations, often referred to as social listening, can give companies unprecedented access to the thoughts and feelings of their customers. Networked Insights utilizes social listening to optimize media planning and guide product development and innovation for brands such as RIM, MillerCoors, EA, MTV and Kraft. Learn how they help their clients and how you can begin to put social media to work for you.

Zach Walz is currently a Research Analyst at Networked Insights, where he functions as a both a tech geek and social anthropologist. Through uncovering trends in social media, he is able to discover how groups and individuals interact in the online sphere. Prior to Networked Insights, he served in account management for hyper-local advertising agency Geomentum. He is currently in the part-time program at Booth, pursuing concentrations in Marketing and Econometrics & Statistics.

Eric Siegmann, Drew Consultants

Social media platforms provide efficient and effective means to connect with outside innovators and capture new ideation in an organic and systematic manner. We’ll consider frameworks and approaches for optimization and tracking of social media to drive innovation and concept validation faster and stronger, while aligning company social media activities with program objectives for fastest internal adoption and greater market success

Eric Siegmann is a principal at Drew Consultants LLC, a management consulting practice that focuses on building communities around products and services. Eric dramatically improves clients’ customer engagement, sales cycles and customer experience through measured strategy and use of technology (e.g. user oriented sites, scalable social media platforms, data analytics). He is recognized for helping clients improve how they interact with the customer across all channels and especially the web through implementation of flexible, low-cost tools.

Eric is also COO for Career Investments, helping develop growth strategies and infrastructure for an emerging firm focused on individual career management and corporate talent services in multiple geographic markets. Prior to Drew Consultants and Career Investments, Eric was a manager at Diamond Management & Technology Consultants. Prior to Diamond, Eric held client service and operations management positions at Microhedge of Sungard. Eric earned his Master of Business Administration in strategic management, finance, and international business from the University of Chicago’s Booth School of Business. He earned his B.S. at The Ohio State University in Columbus.

Pete Burgeson, CrowdSPRING

Before social media, the term “crowdsourcing” was meaningless. Now, however, it has become a part of the common vernacular, for marketers and entrepreneurs. We’ll look beyond the value of digital communications for existing brands to explore the possibilities for entrepreneurial marketers, and the products and services that have become a reality, thanks to the unprecedented level of connectivity the internet provides. You’ll hear how crowdSPRING, which serves as a brokerage house of sorts for businesses in need of creative services to be paired with talented designers, has leveraged social concepts to offer a degree of access for both artists and business owners never before imagined.

Pete Burgeson is the Director of Marketing at crowdSPRING, a company that leverages the power of the crowd to help people from around the world access creative talent, and to help creatives from across the globe find new customers. Pete is the lead equipment manager for the company's championship ping pong team. Pete has over a decade of experience in building and marketing companies, both large and small. While at Leo Burnett in Chicago, Pete launched and managed national campaigns for Marlboro, Coca-Cola, Altoids and Delta Air Lines. He left Burnett to launch his own online venture where he accidentally built three online graphic design and printing businesses, which eventually became some of the largest printing sites on the internet. Most recently, Pete was Director of Marketing for 1-800-GOT-JUNK? in Vancouver where, after starting as the only person in marketing, he led the startup's international expansion to three continents and helped take them from $12M in revenue to over $160M in just three years.

 

Special Event: Winning Through Focus: Kraft Foods President Developing Markets

Venue: Gleacher Center, Room 621

The BMC is proud to welcome Sanjay Khosla, President Developing Markets at Kraft Foods. Sanjay used "Winning through Focus" to make Oreos the best-selling cookie in China; learn how his approach can lead to growth plus market leadership for small and large companies alike.

Read event recap >

As a member of the Kraft Foods Executive Team, Sanjay is responsible for business in more than 60 countries, and looks after a roster of more than 100 iconic brands. Sanjay turned around Kraft Foods’ developing markets business in just three years - catapulting it to top-tier performance. Today, the developing markets business is the growth engine for Kraft Foods.

Sanjay put his obsession of “Winning through Focus” into practice to turn Kraft Foods’ underperforming developing markets business. Since his arrival, the size of Kraft Foods developing markets business has more than doubled with more than $12 billion in annual revenues. If Kraft Foods’ developing markets business was a standalone company, it would be one of the top 10 food companies on the planet. The company’s developing markets business realized 13% revenue growth on average annually and reported operating income growth of more than 24% on average annually (2006 – 2009).

Sanjay graduated with honors in electrical engineering from the Indian Institute of Technology. In 1998, he completed the Harvard University Advanced Management Program. That same year, he was named "Marketing Superstar" by the prominent marketing industry publication, Advertising Age. He has taught courses on managing international brands and business at Columbia University in New York, and at IMD in Lausanne, Switzerland. 

B2B Marketing Career Panel Event

Date/Time: Saturday, January 29, 2011, 12:15 - 1:15 p.m.

Venue: Gleacher Center, Room 400
 
Our esteemed panelists will provide insights into the thoughts of hiring managers, and advice on transitioning into a post-MBA marketing career. The panel includes:

Big Tech: Strategy, Product and Market Development

Venue: Gleacher Center

Senior VP Marketing & Business Development at VFA Inc. Ameeta Soni will talk about leadership in technology and answer questions. VFA Inc. is the world’s leading provider of facilities asset management and capital planning software and services.

Social Media In Practice

Venue: Gleacher Center

Social media will be explored from three different perspectives by three different speakers: (1) The business User, (2) The Marketer/PR Manager, (3) The Media. Speakers will be followed by Q&A and cocktail reception. Co-sponsored by Beta Gamma Sigma honor society and the Corporate Strategy & Management Group. Watch this event on Mediasite with your Booth Login.

Lunch with The Nielsen Company

Venue: Gleacher Center, Room 422

Tom Werle, a client services manager at Nielsen Consumer Research, shared knowledge of industry trends and gave an overview of how Nielsen provides measurable insights to clients in CPG, Telecom, and Consulting. William Cha, PhD researcher, discussed recent applications of Nielsen data at Booth.

Marketing Resume and Career Story Swap

Venue: Gleacher Center

This workshop provided members with practice and feedback on their resume and elevator story.

Marketing Career Panel Event

Venue: Gleacher Center, Midway Club Veranda

Panelists shared career and industry perspectives and answered student questions regarding hiring trends, CPG firms, and entrepreneurial ventures.

Read Event Recap

The panel included:

Don Scheibenreif, '92. Don has over 20 years of Blue Chip experience across multiple disciplines, industries, and business models including consumer packaged goods, food service, wholesale, B2B distribution, and retail.

Katie Das, '03, founder and owner of Das Foods LLC. Katie's areas of expertise include entrepreneurship, project management, new product development, strategic planning, and advertising development.

Keith Johnson, a student in the weekend MBA program and Global Upstream Brand Manager on the Iams brand at Procter & Gamble. Keith spent 10 years in P&G’s Product Supply Organization, with assignments in Italy and Japan.

Building Global Brands - Lessons learned from McDonald's and Kellogg's

Venue: Gleacher Center, Room 206

Booth alum and a veteran brand strategist Ken G. Kabira gave a lecture to the students about the practice of global brand management from a practitioner's standpoint. The session included lessons learned by Ken from executing marketing campaigns domestically and abroad for McDonald's and Kellogg's.

World Class Product Marketing at IBM

Venue: Gleacher Center, Room 602

Booth alum and guest speaker Manmohan Gupta advised students on the product marketing function in the hi-tech industry and provided key tips on what it takes to deliver beyond expectations.

Selecting for Top Talent: Current and Future Trends in Recruiting Marketing Professionals

Venue: Gleacher Center, Room 100

In association with Booth Marketing Roundtable, this event featured an interactive panel discussion with recruiting professionals from both agencies and corporations on future hiring trends, attributes of successful applicants, and strategies for selecting top marketing talent.

Insider Tips from a Marketing Recruiter

Venue: Gleacher Center, Room 604

Shabnam Singh and Susan Sedler from Bloom Gross & Associates reviewed their top 10 tips for conducing a marketing job search and answered questions from BMC members about working with recruiters, interview etiquette and more!

Marketing Internship Panel Event

Venue: Gleacher Center, Room 303

Three of our evening/weekend students led a panel discussion on how they found their summer internships (Nestle, Campbell's Soup, and Amazon), what they learned, and advice for students who are looking to apply for internships this year.

Marketing: What's Your Story and Interview Prep

Venue: Gleacher Center, Room 300

Led by Career Services office, this event allowed BMC members to discuss and practice answering marketing related interview questions and how to tie-in their own story to the answer.

Social Media Toolkit Event

Venue: Gleacher Center, Room 404

To learn the basics of various social networking tools and how they integrate together, The Booth Marketing Club invites you to attend Social Media Toolkit Event featuring Richard Miller.

Marketing Resume Swap WorkShop

Venue: Gleacher Center, Room 422

Led by Career Services office, this event was held to focus solely on what makes a great resume for pursuing positions in marketing.

State of the Global Internet: A comScore Presentation

Venue: Gleacher Center, Room 208

The Marketing Management and Research Group (MMRG) is excited to invite you to a presentation from comScore, Inc, a leader in measuring the digital world, entitled the “State of the Global Internet.” The presentation, given by Marv Pollack, SVP of marketing communications, comScore, Inc, will offer a strategic view on global internet trends, highlighting the changing dynamics of worldwide internet usage and uncovering opportunities when seeking to reach your audience online.

The presentation will provide answers to key industry questions, including:

MMRG OCR Peer Support Meeting

Venue: Gleacher Center, Room 303

Are you planning to participate in OCR this fall? Will you be interviewing for marketing positions? Would you like some extra practice developing interviewing and networking skills over the summer?  If so, please come to our kick-off meeting for MMRG OCR Peer Support. We see this as a way to informally support each other through the OCR process - we can hone our skills and provide each other with feedback in a non-threatening and supportive environment. At the first meeting we can decide what types of practice would be helpful, how often we should meet, and what resources we need.

OCR Experience for Marketing Jobs - A Panel Discussion

Venue: Gleacher Center, Room 303

Panelists consist of your fellow OCR Experienced students who will share some tips on how to go about obtaining a full-time position in marketing this coming fall.

Consulting in the Field of Marketing - A Panel Discussion

Venue: Gleacher Center, Room 100

Panelists consist of senior consultants from Booz Allen Hamilton, the Boston Consulting Group, ChapterHouse, and the Cambridge Group, who will share their experiences on consulting in the field of marketing with you.

Kellogg Fifth-Annual Marketing Case Competition - sponsored by Motorola

Venue: Kellogg's Weiboldt Hall, 340 East Superior Street, Chicago

The Marketing Management and Research Group is pleased to announce that Chicago Booth has been invited to send in a team of five participants to compete in the Kellogg School of Management's Fifth-Annual Marketing Case Competition for evening and weekend students.

Marketing in Financial Services - A Panel Discussion

Venue: Gleacher Center

Marketing practitioners from leading firms in the financial services Industry will discuss the following topics as it relates to the industry today:

The Power of Relationship Management
By Marc Pierce & Scott Dillingham, Stone Gate Strategic Advisors
Venue: Gleacher Center Room 600 
Price: Free
Powerpoint Presentation

To be successful in any line of business we need to learn to work with people and establish lasting relationships. Marc will educate us about how to manage relationships and maximize our success by deriving benefits from relationship management.

Stonegate Strategic Advisors, LLC provides strategic counsel and business advisory services to small, mid-size, and large companies including venture, hedge, and private equity funds to augment and vitalize growth and business planning, strategic decision making, marketing and sales strategy, growth and profitability realization, and operations and organization improvement.

Advertising Presentation by Foote Cone & Belding

Venue: Gleacher Center Room 200
Price: $15 (includes admission & 1 Year Membership)
Free For Current Members

This event will feature a presentation by FCB advertising as well as an interactive case study.

FCB is one of of Interpublic Group's worldwide agency networks. FCB provides advertising and integrated marketing services through nearly 200 offices in more than 100 countries. FCB's client list includes work for such companies as Hilton, Merck, Coors, and on such brands as Taco Bell, Diet Coke, and Dockers.

Network with fellow GSB students

"It's not what you know," a wise man once said, "it's who you know that counts."

Please join us for this informal networking event. Take this opportunity to share information, get leads, or make new friends.

Marketing Careers and the Skills needed to succeed

Jim Paglia, President & CEO of In’s and Out’s - a consulting firm he founded in 1995, will present an overview of career options for those interested in marketing. Discussion topics will include: types of careers, what to expect within those careers and the skill sets and characteristics required for success.

Mr. Paglia is most notably recognized for bringing the World Cup to Chicago in 1994. In addition, Jim’s career history is packed with extensive experience in advertising, marketing, PR, operations and management. He’s handled high profile assignments, from McDonald’s to IBM, and continues to deliver remarkably innovative conceptual and strategic solutions.

A Day in the Life of a Brand Manager

Time: 5:45  - 7:15 p.m.
Are you considering a career in Brand Management and want to know what exactly Brand Managers do all day? To learn more about A Day in the Life of a Consumer Packaged Goods Brand Manager, come hear a discussion from:

Sangita Woerner, Brand Manager at Unilever Harper CenterNA - Helene Curtis Business Unit

Refreshments will be served. Please RSVP by replying to this email ASAP. ($5 for Non-MMRG members)

Student Registration for MMRG

Gleacher, Room 100
Join us at the student organization fair for the part time program.
All part-time students welcome to join.

Ignite Sports Media - David Goldberg and Mike Jacob

Gleacher Center, Room TBA
6 - 7:15 p.m.
Refreshments will be served.
$5 fee for non-members, free for MMRG members

David Goldberg is Executive VP of Corporate Development and member of the Board of Directors. Mike Jacob is COO. They will be discussing Future Careers in Sports Marketing and The Impact of the Digital Economy on Professional Sports.

Stephanie Klein , Principal and Founder of Klein Consulting

Gleacher Center, Room 308
4 - 5:30 p.m.
Refreshments will be served.
$5 fee for non-members, free for MMRG members

Stephanie is an innovative marketing professional with 11 years experience in developing brand strategy and integrated marketing plans. She will be discussing Marketing Consulting versus Brand Management and also big vs. small budget market research techniques.

Julie M. Danis, Senior Vice-President of Foote, Cone & Belding (FCB)

Gleacher Center, Room 203
5:15 - 7:30 p.m.
Refreshments will be served.
$5 fee for non-members, free for bmc members

Julie is also the Chicago Worldwide Director of Future Focus and the Chicago Director of Mind & Mood®. She will be speaking on a variety of topics ranging from the creative to the quantitative sides of marketing. FCB is one of the top three advertising agencies in the U.S. with 2000 worldwide billings of $9.5 bn and 188 offices serving clients in 102 countries.

Fisher Library Marketing Tools Orientation

Gleacher, Room 306

Join us for a special walkthrough of the market research tools at the Fisher Library by Maura Barrett.

All MMRG members invited.

MMRG Happy Hour

Nicolina's in the NBC tower across from Gleacher

Gather with the members of the MMRG and swap marketing war stories, get advice and just get to know one another.

Last Updated 10/30/13