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Forbes Column on Efficient Market Theory Versus Behavioral Finance

University of Chicago Trustee and Chairman of Ariel Capital Management, John Rogers Jr., wrote about the two competing points of view in the world of investment—the efficient market theory and behavioral finance—in his October 21 column in Forbes. Noting his tie to the university, Rogers mentioned two of the individuals most closely associated with each camp are on the faculty of the Chicago GSB. Gene Fama, Robert R. McCormick Distinguished Service Professor of Finance, champions the efficient market approach. Richard Thaler, Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics, speaks out for behavioral finance.

Rogers, a value investor, favors the behavioral finance camp. He cites several examples that illustrate his beliefs. The column, “Emotional Investing” ran in the October 31, 2005 issue of Forbes.

Related Information:
John Rogers was the featured speaker, along with veteran business television anchor and correspondent Karen Gibbs, ’78, at the inaugural Black Business and Economic Forecast hosted by the Black Alumni Association.