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The Economist Intelligence Unit has teamed with Harvard Business School Publishing to provide executives around the globe with a new tool for developing and strengthening their management strategies. Executive Briefing will combine the latest thought leadership analysis as well as management articles, best practices, advice and theory from eminent corporate and academic sources. The Chicago GSB as one of the leading business schools will be a contributor.
Executive Briefing has already reprinted several articles that originally appeared in Capital Ideas, the GSB publication that reports on faculty research. These include:
“Will Products Look More Attractive Presented Separately or Together” by Christopher K. Hsee, Theodore O. Yntema Professor of Behavioral Science and Marketing, and France Leclerc, former associate professor of marketing and behavioral science at Chicago GSB. This paper examines whether there are times when evaluating multiple options concurrently does more harm than good.
“Why High Demand Doesn't Always Mean High Price: The Importance of Loss Leaders in Pricing Decisions” by Anil Kashyap, Edward Eagle Brown Professor of Economics and Finance, and Peter E. Rossi, Joseph T. Lewis Professor of Marketing and Statistics. This research deals with instances where traditional economic theory about high demand/high prices does not apply.
“The Threat of Southwest Airlines: Pre-Emptive Responses to Potential Competition” by Austan D. Goolsbee, Robert P. Gwinn Professor of Economics, and Chad Syverson, assistant professor of economics. The paper looks at how the pattern of Southwest's expansion affects the ticket prices of major airlines.
Related Information:
The University of Chicago ranks number one in business and economic research in a recent survey by Thomson Scientific of 200 publications. Read the story.