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The proliferation of 24-hour news coverage and Internet news has made it made it extremely difficult to get exclusive stories, said Joann Lublin, management news editor of the Wall Street Journal. “This is something that is of monetary interest to me, because my bonus, in part, depends on how many exclusives I get each year,” Lublin told GSB students in a talk sponsored by students with the Corporate Management and Strategy Group at Hyde Park Center on June 3. “That just means you’ve got to sleep less and work harder.”
If students are looking for socially responsible or “ethically pure” companies to work for, they should talk to current and former employees of those companies, Lublin said. “The way to find out if the company is really walking the walk and talking the talk is to not only talk to the people who work there but talk to people who quit there,” she said. “The ones who left are going to give you a straighter scoop than the ones who are still there.” Lublin also recommended students check Web sites and chat rooms focusing on certain companies.
Lublin, who writes a monthly column on career management for the Journal, once offered advice to a woman who feared she was too much of a “generalist” in business to find a good job. Three career experts evaluated her and determined she was “pigeonholing herself wrong,” Lublin said. “She actually did have a certain expertise and she wasn’t packaging herself right. She wasn’t marketing herself right,” she said. The woman ended up working as a successful consultant, Lublin said. “She just bought a house on the ocean, so she must be doing OK.”
Phil Rockrohr