Special Coverage

‘Seismic Shift’ in Marketing or ‘Overreaction’ to Social Media?

Social media have revolutionized marketing by forcing the integration of analog and various digital media, by “outsourcing” the process to end users, and by forcing companies to focus on customer needs, said Rishad Tobaccowala, ’82, chief innovation and strategy officer at VivaKi. Read more »

Media Coverage

The Competition for Tomorrow’s Car: Today’s Car

Forbes blogger quotes Management Conference breakout session panelists. Read more »

Management Conference 2010

Booth faculty and alumni panelists shared their expertise on asset management, financial regulation, real estate, entrepreneurship, and other topics affecting the markets and business at the 58th Annual Management Conference. View 2010 event coverage »