Rishad Tobaccowala, '82
Chief Strategy and Innovation Officer, VivaKi
Tobaccowala serves on the VivaKi executive management board, where he oversees innovation and reinvention efforts across all VivaKi brands, including: Denuo, Digitas, Razorfish, Starcom MediaVest Group (SMG), and ZenithOptimedia.
Prior to his current role, Tobaccowala was CEO of Denuo – a Publicis Groupe company. Tobaccowala has also served as the CIO of Publicis Groupe Media and was the founder and president of SMG Next, the first futures practice in the media industry. Before conceptualizing SMG Next, Tobaccowala was president and founder of SMG IP, the digital arm of SMG. In 1993, Tobaccowala formed Leo Burnett’s Interactive Marketing Group. Between 1996 and 1999, he served as president of Giant Step, Leo Burnett’s interactive agency.
Tobaccowala was named by Businessweek as one of the top business leaders for his pioneering innovation and Time magazine dubbed him one of five “marketing innovators.”
In addition to the VivaKi board, he serves on the board of directors for leading behavioral marketing firm Audience Science, Snap (an Idealab company), and Recycle Bank. He also serves as an advisor to a broad range of companies.
Tobaccowala will be participating in the keynote panel, The Economics of Social Media, during this year's Management Conference.