The Economics of Social Media
Social media - with its ability to alter the global balance of political, cultural, and economic power - changes behavior and expectations. Does it, therefore, represent an important and lasting socioeconomic shift, or is it a fad that will pass?
Chicago Booth’s Management Conference will take a look at social media in a way unlike any other you’ve ever experienced.
We’ll look beyond fads and trends and apply the Chicago Approach to evaluating the challenges and opportunities presented by this revolutionary force. In true Booth style, we’ll assemble some of our brightest thinkers and the most accomplished social media practitioners for a stimulating, thought-provoking, and challenging examination of the topic.
Chicago Booth’s brilliant faculty - along with a Groupon cofounder and an internet advertising pioneer - will analyze the influence of social media and discuss how it will change the face of markets and business.
Learn more about this year's program.
- Keynote Panel on the Economics of Social Media - Steven Neil Kaplan, Neubauer Family Professor of Entrepreneurship and Finance, will moderate.
- Breakout Sessions - Benefit from research and theory by Booth faculty on real estate, marketing, entrepreneurship, and other topics that affect the markets and business.