The Economics of social media

Experts analyze the influence of social media and discuss how it will change the face of markets and business. How does it affect individual and group decision making? How can it overcome resource limitations as well as environmental and geographical constraints? What will be the institutional and legal requirements? Join us as we examine social media unlike anyone ever has before.

Keynote Panelists

Jean-Pierre Dubé
Sigmund E. Edelstone Professor of Marketing and Robert King Steel Faculty Fellow, Chicago Booth

Matthew Gentzkow
Professor of Economics and Neubauer Family Faculty Fellow, Chicago Booth

Brent Hill, '97
Director for the Central Region, Twitter

Eric Lefkofsky
Cofounder and Chairman of Groupon and Adjunct Professor of Entrepreneurship, Chicago Booth

Rishad Tobaccowala, '82
Chief Innovation and Strategy Officer, VivaKi

Keynote Moderator

Steven Neil Kaplan
Neubauer Family Professor of Entrepreneurship and Finance, Chicago Booth