‘Seismic Shift’ in Marketing or ‘Overreaction’ to Social Media?

Social media have revolutionized marketing by forcing the integration of analog and various digital media, by “outsourcing” the process to end users, and by forcing companies to focus on customer needs, said Rishad Tobaccowala, ’82, chief innovation and strategy officer for VivaKi. Read More »

The CFO's Evolving Role

Getting the books right, making sure taxes are done properly, ensuring integrity and compliance, making sure effective controls are in place—that’s a given for a CFO. “And if you get it right, you get absolutely no credit,” said Hugh Johnston, ’87, chief financial officer of PepsiCo. Read More »