Engineering the Business Week Rebound
By Allan Friedman
Director of Communications and Acting Chief Marketing Officer
Immediately after the 1996 Business Week ranking of business schools came out, Dean Hamada developed a plan to fix the problems that caused the GSB to drop to No. 8 from our previous position as No. 3 in 1994. Days later the plan was implemented. Those staff members who participated in this fixwe returned to No. 3 in 1998 as Business Week touted our impressive reboundreceived a lesson in leadership as we watched Dean Hamada act decisively and quickly.
He may deny that he functions as the CEO of the school, but as someone who was in the trenches during this period, I would say that he was indeed our chief executive, taking responsibility and calling the shots.
These included:
Creating the position of Deputy Dean for the Full-Time M.B.A. Program to provide immediate high-level attention to issues concerning this program and all services that support it. A first assignment for the new deputy dean was to develop and implement a plan to improve interaction between the GSB and recruiters.
Making the M.B.A. career services office an immediate budget priority. Dean Hamada formed and chaired an advisory council of recruiters and a separate advisory council of students on career services. Valet parking was introduced to accommodate recruiters during campus visits, as was a concierge service. These little things turned out to have a big impact.
Directing all staff to perform at levels that would be expected at the best private sector professional organizations, requiring a significant culture change within the GSB.
Moving the student affairs office from Edelstone to Walker so students wouldnt need to cross the Midway every time they needed assistance. Until the move was completed, the dean directed the immediate creation of a resource center in Stuart Hall, where students could obtain the vast majority of administrative papers needed to navigate through life at the GSB.
Announcing publicly his commitment to build a new campus classroom building.
Many more changes followed. Was it fun to be a member of the staff back then? Hardly. But it gave me an opportunity to see CEO Hamada strut his stuff. Obviously, Business Week noticed, too.
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