FACULTY DIGEST
When More Is Worse
How Choosing Affects Customer Satisfaction
Marketing professionals think customers love choices-the more, the better. But research by Ann McGill, MBA '85, PhD '86, Sears Roebuck Professor of General Management, Marketing, and Behavioral Science, shows that customer satisfaction doesn't always increase-and could even suffer-when customers are given a choice of products instead of having one picked for them. more>
In the News
Corruption Causes Bad Driving
How Choosing Affects Customer Satisfaction. more>
Applications
The Problem with Portable Alpha
Portable alpha investing is all the rage on Wall Street, but is this alternative to mutual funds all it's cracked up to be? Some critics say no, including Eugene Fama, MBA '63, PhD '64, Robert R.McCormick Distinguished Service Professor of Finance. more>