Conference Highlights Increasing Diversity
Though the stated theme for the fourteenth annual African American M.B.A. Association DuSable Conference in April was “Empowering Self and Community in the Twenty-First Century,” the implicit theme of the award ceremony was increasing ethnic diversity at Chicago.

Dean Robert S. Hamada, looking over the partly filled auditorium, said in his opening remarks, “Our hope is that next year, and the year after, we will see more and more African American students sitting in these seats.”

Hamada noted that a task force headed by Jim Hill, ’67, is studying ways to increase the number of black students at Chicago. He also welcomed the school’s first full-time, tenure-track African American professor, Damon Phillips, who was in the audience and started teaching last fall. “This problem [of a lack of diversity]–and I call it a problem–can be solved, and we’ll solve it. We’re committed to it,” Hamada said. “We’re accustomed to success, and we will make this a more friendly, diverse business school.”

Monique Bernoudy, then director of diversity affairs, presented the Umoja Award to Jennifer Williams, president of the African American M.B.A. Association (AAMBA), for her work organizing the conference. Reinforcing Hamada’s sentiments, Bernoudy said, “There were times that, in terms of diversity, the GSB has felt like a merry-go-round. We didn’t have a goal; we were just going around in circles and not getting anywhere . . . but now we have a sincere commitment from the top.”

That commitment, in fact, prompted Arnita Boswell, professor emeritus in the School of Social Service Administration, to accept the Community Leader of the Year Award from AAMBA.

Boswell, a pioneering social activist in Chicago, helped found Operation PUSH; the League of Black Women, of which she is currently the director; National Hook Up of Black Women; and Boswell-Young & Associates, an international consulting firm, of which she is president. She also served as regional director for the office of civil rights for the U.S. Office of Economic Development and as manager of the family resource center at Robert Taylor Homes.

“This is my first time back on campus in seventeen years. When I left here, I was unhappy because of what was going on [at the University of Chicago]. I resigned, retired, whatever. I’ve refused this award many times in seventeen years, but this time I said yes because I like what’s happening here. I expect great things, because you’re doing great things,” Boswell said, to loud applause.

AAMBA’s Corporate Partners of the Year, Deloitte & Touche Consulting Group and Goldman, Sachs & Co., are aiding in this effort to do “great things” by hiring AAMBA students as interns and employees and by participating in fireside chats, networking events, and career fairs at the GSB. The companies also sponsored the DuSable Conference.

Ken Thompson, ’97, winner of the Alumni of the Year Award, was recruited by Deloitte & Touche after interning there. Thompson counsels current students on their careers during countless phone calls, dinners, and early breakfasts, and also is compiling a comprehensive casebook for distribution to students at the beginning of the year. “The GSB is a fantastic community,” Thompson said. “You really make it easy to come back and give back.”

Two other awards were presented at the conference. Corporate Community Leader of the Year Award was given to Shorebank Corporation, the nation’s first community development bank. South Shore Bank has lent over $400 million to more than eleven thousand inner-city businesses and individuals. Business Leader of the Year Award went to John W. Rogers Jr., a member of the GSB Advisory Council and the founder of Ariel Capital Management Inc., an institutional money management firm specializing in equities. Currently, Ariel Capital has over $2.2 billion in assets under management. –J.V.

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Rudnick, ’73, Named Director of Entrepreneurship
As the way the world does business has shifted, so has the career of Ellen Rudnick, ’73, moving from corporate success to personal and financial rewards through entrepreneurship. Now Rudnick has brought her expertise back to Chicago, joining the school as executive director of the entrepreneurship program and clinical professor of entrepreneurship.

As executive director, Rudnick is responsible for building the entrepreneurship program and developing relationships with alumni and the community to foster experiential learning and entrepreneurial opportunities. Steven N. Kaplan, Leon Carroll Marshall Professor of Finance, will continue to be responsible for faculty, research, and curriculum in entrepreneurship.

For Rudnick, the move to Chicago is an exciting phase in an ever-evolving career.

"I think of careers in terms of life cycles. It’s rare that anyone stays with one company–or even one career–anymore," she said. With this phase she is seeking "something that is rewarding personally and professionally."

"I think entrepreneurship education is one of the most exciting things going on in business schools today. It’s exciting because of what is going on around us. There’s a new paradigm," she said, in which an entrepreneurial attitude is highly valued. "It’s an opportunity for students to get in on the ground floor of this major change in the way we do business."

Technology has opened up tremendous possibilities, putting emphasis on the individual. "You don’t have to be big to be successful," she said. Many of America’s corporate giants are not as influential as entrepreneurs like Bill Gates, and students have taken note. "It’s an issue of empowerment. Students today are very smart and technically savvy. Many of them want to make a big impact early in their careers. They also want more control over their lives."

Although Rudnick began her career along the conventional corporate route, joining Baxter Healthcare Corporation as a project manager in 1975 after a short stint at Quaker Oats, entrepreneurship came early in her career. At Baxter, she quickly ascended the corporate ladder and in 1983 made her first foray into new business development as an intrapreneur, creating and heading a new company within the corporation, Baxter Management Services Division.

After rising to corporate vice president, she left Baxter in 1990 to become president and CEO of Healthcare Knowledge Resources, a health care information company. Rudnick successfully refocused and restructured the company, dramatically increasing sales and profitability, and in 1992 engineered its sale, providing a significant return to its original investors.

Rudnick then founded CEO Advisors Inc., a consulting firm for health care technology and service companies. In 1993 she cofounded BioQuant, Inc., a company that developed noninvasive, low-cost medical screening tests.

Three years later, BioQuant merged with Pacific Biometrics Inc., also cofounded by Rudnick, and she became the company’s CEO and chairman. Rudnick eventually stepped down from running the business, although she retained her position as chair. "Part of being a successful entrepreneur is knowing who the right person is to run the business, and I wasn’t the right person," she explained.

Her career has now come full circle. At Chicago, developing entrepreneurial opportunities for students is high on Rudnick’s list of priorities. Experiential learning opportunities–those that put students in the field, working with smaller companies and start-ups–are a way for students to determine if the entrepreneurial path is right for them, she said. Rudnick is also particularly interested in expanding the Edward L. Kaplan New Venture Challenge, now in its third year. To date, six companies have emerged from the first two competitions, including Connect Innovations, which over the past year has raised more than $4 million in capital.

As executive director and clinical professor, Rudnick will provide students with learning opportunities that were nonexistent in business education during her days at Chicago. "When I graduated in 1973, people still thought of entrepreneurs as the Rockefellers. Certainly things that I learned at the GSB applied to my work, but today’s classes are much more focused. When I was at Chicago, people went to school to open doors. Now people are going to business school because they want to start their own companies. They’re going for the tools and to build networks."

It is Rudnick’s goal to make Chicago the school of choice for students who want to be entrepreneurs. "Our students here are very well positioned because of our emphasis on finance," which is an important piece of successful entrepreneurship, she said. Now her job is to provide the rest of the pieces. "To be an entrepreneur requires much broader knowledge than a corporate job. Entrepreneurs need to know organizational functions, how to raise venture capital, and so much more. It’s our place to provide the proper tools to give students a head start."


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Two Alumni behind Best Books
How does one pick the one hundred best nonfiction books of the twentieth century? Very carefully, said David Ebershoff, ’96.

Ebershoff was named publishing director of the Modern Library, a division of Random House, in July 1998, shortly after it announced the one hundred best novels of the twentieth century. The list caused quite a stir in the media, in no small part because of the statistical methodology used. When it came time to choose the one hundred best nonfiction books, Ebershoff turned to a known authority on statistics and an authority known to him personally: Al Madansky, Ph.D. ’58, his teacher of introductory statistics at Chicago.

Ebershoff approached Madansky, H. G. B. Alexander Professor of Business Administration, partly because "he’s a book man, too," he said, pointing out that Madansky created and teaches an elective course on the great books of business at Chicago.

Madansky said he accepted the project "because it was fun." Thirteen Modern Library board members–including writers Stephen Jay Gould, Jon Krakauer, A.S. Byatt, Elaine Pagels, and Caleb Carr–were voting on nine hundred books to determine the best one hundred. But they were not all voting on the same books. "They could only vote on books that they had read, and there was no way to ask them to read all nine hundred books," Ebershoff explained.

Madansky was up to the task. "It was statistically interesting and I was curious about it. The statistical challenge was how do you take a bunch of people who are not necessarily rating all the same books and who have different grading standards and come up with some kind of amalgamated rule that makes sense. It was a nice little mental challenge.

"And I like books anyway," he added. Which is good thing, because books were his payment for the project. Ebershoff explained, "Al came to a meeting in December in New York and said ‘The good news is I think I can help you. The bad news is my consulting fee.’" Not having budgeted for a statistician on the project, Ebershoff suggested that payment be made in books, and Madansky agreed.

Madansky has requested 20 to 30 selections, ranging from the 21-volume edition of the Steinsalz Talmud to the 1998 intellectual thriller The Gun Runner’s Daughter by Neil Gordon. He also requested the number one book on the nonfiction list, The Education of Henry Adams, published in 1918.

"Once I saw that The Education of Henry Adams was going to be number one–which it was very clear even from the preliminary analysis, and I had never read it–I said hey, I’ve got to read that to round out my education," Madansky said.

The book happens to be Ebershoff’s nonfiction favorite, and he was happy to see it top the list. He was pleased with the list in general and the public’s reaction to it.

"We had no criticism at all about the way we put this list together, on the methodology," he said. "A lot of reporters pointed back to the fact that a professor from the University of Chicago had done the statistical analysis."

Ebershoff also achieved what he sees as such lists’ overarching goal: to influence readers’ choices. "People pay attention to these lists," he said. In the two weeks after the list was announced, the Modern Library sold 25,000 copies of The Education of Henry Adams–ten times the number usually sold in one year. And that’s just at one publishing house. Since the book is in the public domain, Ebershoff assumes copies are also being bought elsewhere.

"What this means is people who were not going to read this book are going to read this book," he said. "That’s a rather significant thing to be able to pull off in our day and age when it’s hard to get attention for serious books and books that aren’t new. And when the authors are long ago deceased, there’s very little way to get attention for a book. And here it actually sold out, and we had to go back and print more."

That’s more than influencing readers, Ebershoff said. "That’s influencing culture."


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