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Building Equity

What Brought Down Enron?

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COVER STORY
Building Equity
(1.4MB PDF)
More than 500 people turned out May 18 to see the first spade of dirt turned at 5807 South Woodlawn Avenue. Thatís the site where a 415,000-squarefoot structure will house Chicago Booth ís Hyde Park facilities under one roof for the first time in more than fifty years.
By Patricia Briske

What Brought Down Enron? (599K PDF)
People like to blame politicians and regulators, but experts in accounting, economics, and trading agreed that deregulation wasnít responsible for Enronís fall. Instead, they blamed the uncertainty inherent in a new industry, irresponsibility on the part of Enron management and auditors, inefficiency in the way deregulation was carried out, and the willingness of investors to see only what they wanted to see.
By Jennifer Vanasco
Being There: Barcelona Conference (938K PDF)
The European business climate is offering good opportunities for entreprenuers.
By Rikard U. Anderson
Selling to the Next Generation(239K PDF)
Julie Roehm, '98
With buzz marketing, Julie Roehm gets young consumers to listen—and buy.
By Emily Hilligoss
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