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A GROWING BODY of research on stock prices focuses on anomaliesthat is, long-term abnormal
returns following an event or announcement. Efficient markets
theory predicts that the market would react to information about
such events quickly and prices would adjust accordingly. Viewed
one by one, some of the recent studies seem to suggest market
inefficiencyspecifically, long-term underreaction or overreaction
to information. It is time to ask whether this literature, viewed
as a whole, in fact suggests that efficiency should be discarded.
My answer is a solid no, for two reasons. First, an efficient market generates categories of events that
individually suggest that prices overreact to information. But
in an efficient market, apparent underreaction will be about as
frequent as overreaction. If anomalies split randomly between
under- and overreaction, they are consistent with market efficiency.
It turns out that identified anomalies fall in a roughly even
split between apparent overreaction and underreaction. Second, and more important, we find that the long-term return
anomalies are sensitive to methodology. They tend to become marginal
or disappear when exposed to different models for expected (normal)
returns or when different statistical approaches are used to measure
them. Thus, even viewed one-by-one, most long-term return anomalies
can reasonably be attributed to chance. Below, I review existing studies without questioning their inferences.
My conclusion is that, viewed as a whole, the long-term return
literature does not identify overreaction or underreaction as
the dominant phenomenon, while the random split predicted by market
efficiency holds up rather well. I also classify the poor long-term postevent returns of initial public offerings (IPOs) and seasoned equity offerings (SEOs) in the overreaction camp. SEOs have strong stock returns in the three years prior to the issue. It seems safe to presume that these strong returns reflect strong earnings. It also seems safe to presume that IPOs have strong past earnings to display when going public. If the market does not understand that earnings growth tends to mean revert and overreacts to past earnings, stock prices at the time of the equity issue (IPO or SEO) are too high. If the market only gradually recognizes its mistakes, the overreaction to past earnings growth is corrected slowly in the future. Finally, some have argued that the long-term negative abnormal stock returns of firms after they first list on stock exchanges are due to overreaction. Firms list their stocks to take advantage of the markets overreaction to their recent strong performance. If apparent overreaction was the general result in studies of
long-term returns, market efficiency would be dead, replaced by
the behavioral alternative of DeBondt and Thaler. In fact, apparent
underreaction is about as frequent. The granddaddy of underreaction
events is the evidence that stock prices seem to respond to earnings
for about a year after they are announced. Other recent event
studies suggest that underreaction produces positive postevent
abnormal returns for stock splits, stock tenders, and open market
share repurchases. In these cases, the abnormal returns are attributed
to underreaction to positive information. Finally, stock prices
seem to underreact to the negative information in dividend omissions
and to the positive information when dividends are initiated. The market efficiency hypothesis offers a simple answer to this
questionchance. Specifically, the expected value of abnormal
returns is zero, but chance generates apparent anomalies that
split randomly between overreaction and underreaction. Is the weight of the evidence on long-term return anomalies so overwhelming that market efficiency is not a viable working model even in the absence of an alternative that explains both under- and overreaction? My answer to this question is no, for three reasons. First, I doubt that the literature presents a random sample of events. Splashy results get more attention, and this creates an incentive to find them. Second, some apparent anomalies may be generated by rational asset
pricing. Kenneth French and I have found that the long-term return
reversals of DeBondt and Thaler and the contrarian returns of
Lakonishok, Shleifer, and Vishny are captured by a multifactor
asset pricing model. In a nutshell, return covariation among long-term
losers seems to be associated with a risk premium that can explain
why they have higher future average returns than long-term winners.
We acknowledge quarrels with our multifactor model, but our results
suffice to illustrate an important point: Inferences about market
efficiency can be sensitive to the assumed model for expected
returns. Finally, but most important, a roughly even split between overreaction
and underreaction would not be much support for market efficiency
if the long-term return anomalies are so large they cannot possibly
be attributed to chance. However, most anomalies tend to disappear
when reasonable alternative approaches are used to measure them. A few well-studied anomalies have survived robustness checks, but overall, most anomalies are on shaky footing, and it is reasonable to suggest that they are fragile illusions. Consistent with the market efficiency hypothesis that the anomalies are chance results, apparent overreaction of stock prices to information is about as common as underreaction. And postevent continuation of preevent abnormal returns is about as frequent as postevent reversal. Subjected to scrutiny, the evidence for anomalies does not suggest
that market efficiency should be abandoned. This article is excerpted with permission from Market Efficiency,
Long-Term Returns, and Behavioral Finance, forthcoming in the
Journal of Financial Economics.
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