Letter from the Dean

Spreading the Word

Published: Spring 2013

Dean KumarLast fall, I shared with you some of the measures we had begun to enhance the school's engagement with you, our alumni, and external constituencies.

And in my latest letter to you outlining my vision for Chicago Booth, among the priorities I discussed was supporting and leveraging the impact and influence of the school. Effectively spreading the word about our faculty's outstanding ideas is crucial to maximizing impact, of course.

In order to better disseminate the school's outstanding intellectual resources, last fall we appointed an executive director of Intellectual Capital, who serves as chief knowledge officer for the school. In recent months, the newly formed Intellectual Capital team has worked closely with faculty as well as Communications and Marketing staff on activities aimed at distributing our ideas to a wide variety of audiences for maximum visibility and impact. I am pleased to report to you some of the initiatives these teams have taken toward this goal.

The Intellectual Capital team has carefully articulated a thoughtful strategy and has begun executing it. They have revamped the Capital Ideas platform, making it a truly multimedia experience. They have redesigned Capital Ideas magazine (launching in June), with more diverse content aimed at policymakers, business leaders, and the media. They have expanded the Capital Ideas website, producing online-only content, including expanded feature articles. They debuted a blog with a fresh and accessible take on Booth research. And finally, they have expanded video content and launched a new monthly panel discussion, The Big Question, featuring Booth faculty and others in conversation about key issues of current interest. You can watch The Big Question on the Capital Ideas website. I encourage you to share the link with you friends and contacts. If you have feedback to offer on these initiatives, or if you would like to receive a copy of Capital Ideas magazine, please contact the Intellectual Capital team.

On the mainstream media front, Booth faculty and their groundbreaking research have received broad and frequent coverage in major international print and online publications, including the New York Times, the Financial Times, the Wall Street Journal, the Economist, and Bloomberg Businessweek. Just a few of the many prominent stories of late: Steven Davis' research on jobs and his analysis on policy uncertainty, Amir Sufi's research on unemployment, Wilhelm Hofmann's research on the strong temptation of social media, and Margarita Tsoutsoura and Adair Morse's insights on tax evasion in Greece. Moreover, the ideas of Booth faculty regularly grace the op-ed pages of some of the worlds' most influential newspapers.

I have written to you previously about our new television studio in the Charles M. Harper Center. In memory of a long-standing member of the Booth community whom many of you will remember well, the studio has been named the Harold R. "Jeff" Metcalf Media Center. Since opening in early 2012, the Metcalf Media Center has enabled many of our faculty to raise their profiles without having to leave campus. As of this writing, Booth faculty have been featured in nearly 170 television and radio interviews, airing on networks including FOX News Channel, CNN, CNBC, BBC, FOX Business, NPR, and PBS, among others.

And finally, I had described to you earlier how Booth faculty influence public discourse through their online column, Business Class, developed by Chicago Booth's Initiative on Global Markets (IGM) in partnership with Bloomberg News. The column continues to thrive on the IGM website. Also on there is another new feature, the IGM Economic Experts Panel, in which economists from top universities across the United States answer a new question each week.

We welcome these and other new initiatives to enhance the school's impact and reputation. "Even for a school with such and illustrious past, Booths' stock has rarely been higher," a recent online Economist feature on the school said. The credit for this goes to faculty, students, and alumni. A key reason for the school's long-standing success has been its ability to create intellectual capital and spread it, not only in the ways that I've described here, but also in the thoughts and activities of its alumni. It is through you that we spread the word best.

Sunil Kumar
Dean and George Pratt Shultz Professor of Operations Management

Photo by Matthew Gilson

 

Last Updated 1/16/14