Chicago GSB Magazine is now
Chicago Booth Magazine
You’ll find a new name and a new look to the magazine — and the same great content you’ve come to expect on top faculty research and the latest accomplishments of Chicago Booth alumni.
Read the message from the editor.
SPRING 2009
Chicago Takes the Lead in Marketing
Chicago Booth's longtime approach to marketing is rising in prominence.
By Patricia Houlihan 
What's Next for Pete Peterson, '51
Peterson launches a foundation to spur public action on the economy's long-term problems.
Interview by Patricia Houlihan
Implications of the Trust Crisis
Research by professor Luigi Zingales explores consumers' plummeting lack of trust in financial institutions.
By Patricia Houlihan
Capital Ideas: Going for the Goal
Research by professor Oleg Urminsky shows people exert more effort as they get closer to their goals.
By Vanessa Sumo
Also in this issue
Letters & News: From the Dean
Back Story: Haresh Sapra
