SPRING 2009

Chicago Takes the Lead in Marketing

Chicago Booth's longtime approach to marketing is rising in prominence.

By Patricia Houlihan

What's Next for Pete Peterson, '51

Peterson launches a foundation to spur public action on the economy's long-term problems.

Interview by Patricia Houlihan

Implications of the Trust Crisis

Research by professor Luigi Zingales explores consumers' plummeting lack of trust in financial institutions.

By Patricia Houlihan

Capital Ideas: Going for the Goal

Research by professor Oleg Urminsky shows people exert more effort as they get closer to their goals.

By Vanessa Sumo

Also in this issue

Letters & News: From the Dean
Back Story: Haresh Sapra

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