Reflective of Chicago Booth's signature analytical and integrative approach to marketing, our faculty continue to explore new insights and lead the way in the field through their research. The following is a list of their most recent work.
Pradeep K. Chintagunta
"A New Multivariate Count Data Model to Study Multi-Category Physician Prescription Behavior," with Xiaojing Dong and Puneet Manchanda. Quantitative Marketing & Economics, 9(3), 301-337, (2011).
"A Pre-Diffusion Growth Model of Intentions and Purchase," with Jonathan Lee. Journal of Academy of Marketing Science, 40(1), 137-154, (2011).
"Effect of Marketing Contacts in Business Markets," with V. Kumar, S. Sriram, and Anita Luo. Marketing Science, 30(5), 924-940, (2011).
"Investigating Brand Preferences across Social Groups and Consumption Contexts," with Minki Kim. Quantitative Marketing & Economics, 29(4), 701-720, (2010).
"Marketing Models of Consumer Demand," with Harikesh Nair. Marketing Science, (forthcoming).
"New Drug Diffusion When Forward-Looking Physicians Learn from Patient Feedback and Detailing," with Ronald Goettler. Journal of Marketing Research, 7, 399-443, (2009).
"Quantifying Transaction Costs in Online and Offline Grocery Channel Choice," with Javier Cebollada and Junhong Chu. Marketing Science, (forthcoming).
"Improving the Numerical Performance of BLP Static and Dynamic Discrete Choice Random Coefficients Demand Estimation," with Jeremy Fox and Che-Lin Su. Econometrica, (forthcoming).
"The Evolution of Brand Preferences: Evidence from Consumer Migration," with Matthew Gentzkow. American Economic Review, (forthcoming).
"Choice as an End Versus a Means," with Jinhee Choi. Journal of Marketing Research, 47, 544-554, (2011).
"How Feedback Influences Persistence, Disengagement, and Change in Goal Pursuit," Goal-Directed Behavior, ed. Aarts, H. and Elliot, A. (Psychology Press, 2011).
"Instrumentality Boosts Gratitude: Helpers Are More Appreciated While They Are Useful," with Benjamin Converse. Psychological Science, (forthcoming).
"Multifinality Constraints Effect: How Goal Multiplicity Narrows the Means Set to a Focal End," with Tim Faber, Catelina Kopetz, and Arie Kruglanski. Journal of Personality and Social Psychology, 100(5), 810- 826, (2011).
"Pursuing Goals with Others: Group Identification and Motivation Resulting from Things Done versus Things Left Undone," with Marlone Henderson and Minjung Koo. Journal of Experimental Psychology: General, 140(3), 520-534, (2011).
"Resisting the Temptation to Retaliate: Self-Control Promotes Cooperation in Mixed-Motive Interactions," with Oliver Sheldon. Journal of Experimental Social Psychology, 47, 403-410, (2011).
"The Course of Motivation," Journal of Consumer Psychology, 21(4), 414-423, (2011).
"The End Justifies the Means; But Only in the Middle," with Maferima Touré-Tillery. Journal of Experimental Psychology: General, (forthcoming).
"The Small-Area Hypothesis: Effects of Progress Monitoring on Goal Adherence," with Minjung Koo. Journal of Consumer Research, (forthcoming).
"Tell Me What I Did Wrong: Experts Seek and Respond to Negative Feedback," with Stacey Finkelstein. Journal of Consumer Research, (forthcoming).
Ronald L. Goettler
"Does AMD Spur Intel to Innovate More?" with Brett Gordon. Journal of Political Economy, (forthcoming).
Christopher K. Hsee
"Overpredicting and Underprofiting in Pricing Decisions," with L. Shen, C. Tsai, and Q. Wu. Journal of Behavioral Decision Making, (forthcoming).
"The ABIS: A Survey Method to Distinguish between Absolute versus Relative Determinants of Happiness," with A. Yang and X. Zheng. Journal of Happiness Studies, (2011): doi: 10.1007/s10902-011-9288.
"The Art and Science of Guessing," with X. Dai, L. Shen, and J. Zhang. Emotion, 11(6), 1462-1468, (2011).
"The Supremacy of Singular Subjectivity: Improving Decision Quality by Removing Objective Specifications and Direct Comparisons," with Y. Liu, A. Yang, and L. Zhang. Journal of Consumer Psychology, 21(4), 393-404, (2011).
Ann L. McGill, PhD '86
"Gaming with Mr. Slot or Gaming the Slot Machine? Power, Anthropomorphism, and Risk Perception," with Sara Kim. Journal of Consumer Research, 38(1), 94-107, (2011).
"It's Got the Look! The Effect of Friendly and Aggressive 'Facial' Expressions on Product Liking and Sales," with Andreas Hermann and Jan Landwehr. Journal of Marketing, 75(3), 132-146, (2011).
"Locus of Choice: Personal Causality and Satisfaction with Hedonic and Utilitarian Decisions," with Simona Botti. Journal of Consumer Research, 37(6), 1065-1078, (2011).
"When Brands Seem Human, Do Humans Act Like Brands? Automatic Priming Effects for Anthropomorphized Brands," with Pankaj Aggarwal. Journal of Consumer Research, (forthcoming).
"Marketing and Politics: Models, Behavior, and Policy Implications," with Kevin Arceneaux, Brett Gordon, Mitchell Lovett, Sridhar Moorthy, Michael Peress, Akshay Rao, Subatra Sen, Ron Shachar, and David Soberman. Marketing Letters, (forthcoming).
"On Intertemporal Selfishness: The Perceived Instability of Identity Underlies Impatient Consumption," with Dan Bartels. Journal of Consumer Research, 38(1), 182-198, (2011).
"Scope Insensitivity Justifications and the 'Mere Token' Effect," with Ran Kivetz. Journal of Marketing Research, 48(2), 282-295, (2011).