The Chicago
Approach to
Marketing
At Chicago Booth, we believe that marketing is not a functional "silo," but rather a driver of growth and marketplace value.
We believe in deep questioning, intellectual curiosity, and a mastery of business fundamentals - hallmarks of the Chicago approach to management education.
By applying these same principles to marketing, we're breaking new ground in the industry. Teaching sophisticated marketing skills. Building a unique brand of business leaders who integrate and align organizations across different disciplines.
A letter from Dean Kumar
Marketing at Chicago Booth plays a central role in the commitment to enhance and broaden the school’s impact and reputation in all its intellectual endeavors, consistent with our history and values.
With the addition of the Nielsen Company datasets, the James M. Kilts Center for Marketing now has exclusive access to the most comprehensive database on marketing, retail scanning, and consumer panel data. The release of this data enhances the reputation of Chicago Booth’s data-driven marketing program as the premier program to study how to integrate, align, and motivate organizations across functions and disciplines.
Our aspiration is to become the leading quantitative marketing program in the world, providing the most sophisticated models and data available to ensure a broad and lasting impact on the world of business.
Sunil Kumar
Dean and George Pratt Shultz
Professor of Operations Management
View Kilts-Nielsen Data Center update »
