The Chicago
Approach to
Marketing
Chicago Booth is the brand of marketing thinking that
best prepares students to create marketplace value because it
not only teaches sophisticated marketing skills, it also teaches how to integrate,
align, and motivate organizations across functions and disciplines.
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Jeremy Schellin, Class of 2011
Motivated. Engaged. Diverse.
Attracting the best marketing students
World-class thinking. Dynamic Community. Unparalleled support.
Through its fellowships, mentor program, and robust student-led marketing groups,
Chicago Booth is attracting the very best students in marketing.
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Aparna Labroo
Visiting Professor of Marketing
Cross-disciplinary. Comprehensive. Collaborative.
Teaching Sophisticated Marketing Skills
Fundamental principles. Practical application. Inspired instruction.
In the classroom or in the field, Chicago Booth faculty push students to challenge
assumptions, debate ideas, and defend solutions.
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Scott McAllister
Vice President of Interactive Digital
Strategy and Innovation, American Express
Strategic. Productive. Enduring.
Deepening Relationships with top Marketing Recruiters
Cutting-edge companies. Diverse industries. Opportunities to lead.
Chicago Booth cultivates relationships with top marketing recruiters, who recognize
Booth graduates as leaders who can immediately drive growth and create lasting value.
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Gary Cohen
Senior Vice President of Marketing
and Customer Experience, Redbox
Visionary. Driven. Accomplished.
Celebrating Alumni Leaders
Trailblazers. Problem solvers. Leaders who create lasting value.
Chicago Booth graduates are distinguishing themselves in marketing and general management
positions at some of the world's most exciting organizations.
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