Chicago Booth is the brand of marketing thinking that best prepares students to create marketplace value because it not only teaches sophisticated marketing skills, it also teaches how to integrate, align, and motivate organizations across functions and disciplines.
motivated. engaged. diverse.
Through its fellowships, scholarships, and mentoring program, Chicago Booth is attracting the very best students in marketing.
data-driven. cross-disciplinary. collaborative.
Providing students with extensive skills in a wide variety of disciplines, Chicago Booth faculty challenge students to think differently and debate solutions - it's how marketing talent transforms into marketing leadership.
strategic. productive. enduring.
Top marketing recruiters recognize the merit of the Chicago Approach to marketing and look to Booth graduates for the future leadership of their organizations.
visionary. driven. accomplished.
Leading some of the world's largest organizations, Chicago Booth graduates prove that the skills and methods taught in the classroom help distinguish our marketing students from the rest - no matter the career path.
Coveted research assets. Productive thinkers.
The future of marketing research.
With assets like the Nielsen datasets and a prolific
assembly of permanent and visiting
faculty, Chicago Booth
is revolutionizing marketing scholarship.
Strategic. Cross-Disciplinary. Data-Driven. The Chicago Approach sets Booth apart. Learn more »
The Kilts Center for Marketing promotes the development and recognition of marketing at Chicago Booth. Learn more »
Professor of marketing on the Chicago Approach. See videos »
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