March 19, 2012


Baur au Lac
Talstrasse 1
8022 Zürich


19:00 Registration
19:30 Program and Q&A
20:30 Networking Reception


Free Admission


Register Online

Rewarding Innovation - Can New Ideas Be Bought?

Michael J. Gibbs, Clinical Professor of Economics and Faculty Director, Executive MBA Program


Can creativity be motivated by rewards? This question is the subject of controversy among psychologists and economists. Professor Michael J. Gibbs, faculty director of the Executive MBA Program and clinical professor of economics, provides some new insights into this question by discussing his latest research on innovation at an Indian technology company. The company uses interesting and unusual practices to motivate employees to generate new ideas on behalf of clients - including an experiment involving nonmonetary rewards for new ideas.

Join Professor Gibbs as he reveals findings from the experiment, and explains the implications for motivating creativity in the workplace.

View presentation > (PDF)