July 8, 2014
Tokyo American Club
7:00 p.m. Registration
7:30 p.m. Program and Q&A
8:30 p.m. Networking Reception
Can New Ideas Be Bought? An Experiment in Motivating Employee Creativity
Can creativity be motivated by rewards? This question is the subject of controversy among psychologists and economists. Professor Michael Gibbs, AB '84, AM '84, PhD '89, provides new insights into this question by discussing his latest research on innovation at an Asian technology company. The company uses interesting and unusual practices to motivate employees to generate new ideas—including an experiment involving rewards for new ideas. Professor Gibbs's talk will also highlight the growing use of "workforce analytics" and controlled experiments by companies trying to manage their human capital more effectively.
Join Professor Gibbs as he reveals findings from the experiment, explains the implications for motivating creativity in the workplace, and discusses how to use data to improve human resource policies.