September 7, 2009


Three on the Bund
3 Zhong Shan Dong Yi Road
(Entrance at 17 Guang Dong Road)


18:00 Registration & light reception
18:25 Presentation followed by Q & A
19:30 Reception for Booth alumni & guests
20:30 Event concludes


Register Online

This event is presented in partnership with:

"Nudge": Improving Decisions about Health, Wealth, and Happiness

Richard Thaler, Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics

Professor Richard Thaler will discuss his book, Nudge, co-authored with Cass Sunstein, and will share their cutting-edge research about human fallibility. He will outline a new world that recognizes human nature for what it is, while also making wise choices easier and more likely.


"Nudge... is the title of an absorbing forthcoming book by the legal scholar Cass Sunstein and Richard Thaler, an economist. It's about how we influence the decisions people make by the way we design the context in they make them." - Oliver Burkeman, The Guardian, May 3, 2008.

"In this utterly brilliant book, Thaler and Sunstein teach us how to steer people toward better health, sounder investments, and cleaner environments without depriving them of their inalienable right to make a mess of the things if they want to. Nudge won't nudge you. It will knock you off your feet." - Daniel Gilbert, professor of psychology, Harvard University and author of Stumbling on Happiness.

For more information on Nudge, visit its website.


Please contact Leslie Plaisted or call +65.6238.2107.