September 6, 2006


JW Marriott® Hotel Shanghai at Tomorrow Square
399 Nanjing West Road
Shanghai, China


7:00 pm Doors Open
7:30 pm Programme
8:30 pm Networking and cocktails 

Sponsored by:

The Wall Street Journal Asia

How Gossip Affects Reputations and Markets

Speaker: Ron Burt
Hobart W. Williams Professor of Sociology and Strategy
The University of Chicago Booth School of Business

Learn from University of Chicago Booth Professor Ron Burt how gossip shapes your reputation. The session will cover the following:

  • How gossip can be an essential mainspring to productivity improvements in the workplace
  • How gossip drives opinion to extremes of ignorant certainty, turning prominent leaders into heroes or villains
  • How your good reputation does not necessarily come from your hard work, but more from the interests of the people who talk about your work

Using real-world examples drawn from his research, Professor Burt will tell you how you can benefit from the competitive advantage of social capital and the integral role that gossip plays in the operation of today's markets and organizations.