September 9, 2009


Korea Bankers Association Building
International Conference Hall, 2nd Floor
9 Third Street, Myongdong
(Behind the Korea Exchange Bank Building)
Seoul, South Korea

Morning Program

6:30 a.m. Registration & Coffee Reception
7:00 a.m. Breakfast
7:30 a.m. Presentation/Q&A
9:00 a.m. Event concludes


Register Online

Presented in partnership with:

"Nudge": Improving Decisions about Health, Wealth, and Happiness

Richard Thaler, Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics


In a special joint session with the University of Chicago Booth School of Business and the National Strategy Institute, Professor Richard Thaler will discuss his book, Nudge, co-authored with Cass Sunstein, and will will share their cutting-edge research about human fallibility. He will outline a new world that recognizes human nature for what it is, while also making wise choices easier and more likely.


"Nudge... is the title of an absorbing forthcoming book by the legal scholar Cass Sunstein and Richard Thaler, an economist. It's about how we influence the decisions people make by the way we design the context in they make them." - Oliver Burkeman, The Guardian, May 3, 2008.

"In this utterly brilliant book, Thaler and Sunstein teach us how to steer people toward better health, sounder investments, and cleaner environments without depriving them of their inalienable right to make a mess of the things if they want to. Nudge won't nudge you. It will knock you off your feet." - Daniel Gilbert, professor of psychology, Harvard University and author of Stumbling on Happiness.

For more information on Nudge, visit its website.

For more information on the National Strategy Institute Wednesday forum, visit their website.


Please contact Leslie Plaisted or call +65.6238.2107.