Date

March 12, 2008

Location

The Palace Hotel
Sea Cliff Room, 2nd Floor
2 New Montgomery Street
San Francisco, CA 94105-3402

Program

6:00 p.m. Registration/ Reception
7:00 p.m. Presentation followed by Q&A

**$15/per person

Registration

Register Online

"Nudge": Improving Decisions About Health, Wealth, and Happiness

Speaker: Richard H. Thaler
Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics, Chicago Booth


Professor Richard Thaler will discuss his upcoming book, Nudge, co-authored with Cass Sunstein. Professor Thaler will give a sneak peek into the book and share their cutting-edge research about human fallibility, and outline a new world that recognizes human nature for what it is, while also making wise choices easier and more likely.

"In this utterly brilliant book, Thaler and Sunstein teach us how to steer people toward better health, sounder investments, and cleaner environments without depriving them of their inalienable right to make a mess of things if they want to. The inventor of behavioral economics and one of the nation's best legal minds have produced the manifesto for a revolution in practice and policy. "Nudge" won't nudge you. It will knock you off your feet."- Daniel Gilbert, professor of psychology, Harvard University, and author of Stumbling on Happiness.