Thursday, November 17, 2011


The Taj Mahal Palace and Tower Mumbai
Apollo Bunder
Mumbai, Maharashtra 400001


8 p.m. Registration
8:30 p.m. Presentation followed by Q&A
9:30 p.m. Networking reception
10:30 p.m. Event concludes


Free admission


Register Online

Behavioral Economics and Public Policy:
Why We Need to Know Some Psychology to Understand the World We Live In

Richard H. Thaler, Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics


Behavioral economics has increasingly become one of the tools that policy makers consider when trying to deal with many of society's problems, from financial regulation to obesity to health care. Professor Thaler will bring us up to date on the ways in which the ideas he introduced in his bestselling book Nudge are being incorporated in governments around the world, and how these advances affect both businesses and consumers.


"Nudge... is the title of an absorbing... book by the legal scholar Cass Sunstein and Richard Thaler, an economist. It's about how we influence the decisions people make by the way we design the context in which they make them."
- Oliver Burkeman, The Guardian

For more information on Nudge and how choice architecture can be used to help nudge people to make better choices (as judged by themselves) without forcing certain outcomes upon anyone, visit the Nudge website.