May 18, 2006
Ernst & Young (CIS) B.V.
Sadovnicheskaya nab., 77, bld. 1
Moscow, 115035, Russia
Reception to follow
Creative Leadership: Transforming Your Company in an Uncertain World
Speaker: Marvin Zonis
Professor Emeritus of Business Administration
To be successful, a business’s strategy and organization must fit the context of its surroundings. In a globalized economy, these contexts are more numerous, diverse,
and changing more rapidly than ever before. Whether through technological advances, intensified competition, political instability, increasing energy prices, or a host of other factors, change is the order of the day. Companies that fail to align their strategies and organization with these changing contexts run a significantly higher risk of failure. This talk will identify crucial contexts and how they are likely to change in 2006, and discuss corporate leadership as the essential catalyst for internal transformation and successful alignment with today’s economy.