Monday, November 21, 2011
Deutsche Bank AG
60325 Frankfurt am Main
19:00 Program and Q&A
20:00 Networking Reception
This event is kindly supported by the EXP-16 class gift.
How Social Networks Create Competitive Advantage: Finding the Balance between Social Capital and Human Capital
Ronald S. Burt, Hobart W. Williams Professor of Sociology and Strategy
We live in a networked world in the sense that we are all connected to more people, but how do these connections affect our individual achievement? We're often encouraged to "network" with people, but exactly how much advantage is there to connecting with people who are already well-connected? Research from a variety of industries returns a consistent answer: There is no advantage.
Join us as Professor Burt discusses findings from his book, Neighbor Networks, which recently won the Academy of Management's prestigious George R. Terry Book Award.
This event will present evidence that shows how a person's 'social network' contributes substantially to that person's achievement, and also explains why this same advantage does not apply to people who are already well connected. The key to the puzzle is what a person brings to their relationships. Advantage lies in being a person with whom well-connected people want to be connected. In essence, social capital serves as a function that makes your human capital stronger than it would otherwise be.