November 19, 2009


DIFC Conference Centre


5:00 p.m. Registration
5:20 p.m. Talk
6:30 p.m. Networking Reception


Register Online

Kindly Sponsored by

Dubai International Financial Center

Nudge: Improving Decisions about Health, Wealth, and Happiness

Richard Thaler, Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics

Professor Richard Thaler will discuss his best-selling book Nudge, co-authored with Cass Sunstein, in which the authors outline a new world that recognizes human nature for what it is, with the goal of making wise choices easier and more likely.


"Nudge... is the title of an absorbing... book by the legal scholar Cass Sunstein and Richard Thaler, an economist. It's about how we influence the decisions people make by the way we design the context in which they make them." - Oliver Burkeman, The Guardian

"In this utterly brilliant book, Thaler and Sunstein teach us how to steer people toward better health, sounder investments, and cleaner environments without depriving them of their inalienable right to make a mess of things if they want to. Nudge won't nudge you. It will knock you off your feet." - Daniel Gilbert, Professor of Psychology, Harvard University and author of Stumbling on Happiness.