When Saburah arrived at Chicago Booth she discovered how deeply invested the school is in entrepreneurship. The buzz around students developing their enterprises through New Venture Challenge inspired Saburah to bring her own idea to the table. When she looked at her product through the Booth lens she uncovered a different way to think about her hair care line for African American women. The insight she gained through consumer research allowed Saburah to move forward with a viable business model that will see her brand through to the shelf and beyond.
BS - Marketing
International Creative Management
International Relief and Development
Citigroup, Municipal Sales
Strategic Management, Entrepreneurship, and Marketing
African American MBA Association
Food, Environment, Agribusiness, and Development