List of Concentrations

Marketing Management

Marketing is crucial to any business. It involves understanding customers and competitors, setting strategy, developing products, delivering value to customers, and managing relationships. It focuses on discovering and exploiting new opportunities and aspires to create loyal customers and strong brands.

Chicago Booth is at the forefront of preparing students to succeed and lead in the changing marketing environment. Future marketers must be strategic, analytical and decisive, able to lead teams across the organization, measure the profitability of marketing actions, and sell their ideas – all in the face of rapid change and global competition. The Chicago approach to disciplined thinking equips you with skills that stand the test of time. We teach not only the latest innovations in marketing, but also provide solid grounding in fundamental disciplines like psychology, economics, statistics, so you are prepared to face new challenges that emerge.

COCURRICULAR ACTIVITIES
COURSE SAMPLING
FACULTY SAMPLING

COCURRICULAR ACTIVITIES
You'll have the chance to explore operations outside the classroom in numerous ways that will also allow you to build new skills, relationships and networks. These include:

Marketing Group

This student group seeks to educate members on career opportunities and trends in marketing; prepare members for the job search process; provide a network for social interaction with peers, faculty, administration, and recruiters; and promote Chicago Booth as a source for marketing talent.

Marketing Group Conference

The conference exposes students to current issues in marketing and provides an excellent forum for networking. Read about past event.

Dean’s Marketing Advisory Committee

Members are responsible for generating and executing a set of internal marketing efforts annually.

DMAC Marketing Case Competition

Students in thiscompetition developing marketing ideasto generate brand loyalty and further enhance Chicago Booth's reputation. Sponsoring companiessend personnel to judge the contest. The first two sponsors of the competition have been Google and GE Healthcare Financial Services. Read about last year's event.

Quantitative Marketing and Economics Conference

This annual Quantitative Marketing and Economics conference features research in the intersection of marketing, economics and statistics. The goal of the conference is to provide a forum for interaction among researchers in this growing and important area.

Marketing Workshop

Top scholars from around the world present their work at the weekly marketing workshop. All members of the Chicago Booth community are invited to attend. View a schedule of previous events.

COURSE SAMPLING
You’ll have the option of taking courses that address your individual career choices. Samples include:

Marketing Strategy

This course introduces the substantive and functional aspects of marketing management. It covers the elements of marketing analysis (customer, competition, and company), and the marketing mix (product strategy, pricing, advertising and promotion, and distribution). It uses case studies so students can develop, present and defend their recommendations, as well as critically evaluate the recommendations of others.

Pricing Strategies

This course is a blend of analytic marketing techniques, marketing strategy, and economic theory. Students work with real data analyzing managerial pricing problems. Critical marketing questions are answered such as how to determine a new product's price, how to assess whether current prices are appropriate, what is price leadership, an what is value pricing.

Data-Driven Marketing

The availability of data on actual market behavior of consumers is revolutionizing the way marketing is conducted, as well as the way in which marketing activities are planned and evaluated. This course introduces students to these new data sources and provides a set of innovative analytic tools.

Management Lab

Chicago Booth pioneered experiential business education in the 1980s with the Laboratory in New Product Development. Now called Management Lab, students tackle high-profile consulting projects in areas such as new product development, branding, channels to market, and strategy. Over the years, projects have expanded beyond the United States to China, South America, Russia, Botswana, United Arab Emirates, and Turkey.

FACULTY SAMPLING
You’ll study with professors who conduct groundbreaking research, collaborate with the entrepreneurial and private equity communities, and bring their own entrepreneurial experiences into the classroom.

	Pradeep K. Chintagunta, conducts research into the analysis of household purchase behavior, pharmaceutical markets, and technology products. His research has appeared in the Journal of Marketing Research, Marketing Science, Management Science, the International Journal of Research Marketing and the Journal of Econometrics.		Ann L. McGill, focuses her research on consumer and managerial decision making, with special emphasis on causal explanations, differences in judgments in public and in private, and the use of imagery in product choice. "My research enhances our understanding of how people think, which makes it easier to reach and help them," she explains.
	Sanjay K. Dhar, studies topics such as strategic marketing management, advanced marketing strategy, brand management, new product development, pricing strategy, promotion strategy and product placement strategy. His research has been awarded the 2008 Paul Green Award which recognizes the best article published in the Journal of Marketing Research.		Peter E. Rossi, has published so widely in academic journals that there are more than 3,700 citations as measured by Google Scholar. His work has appeared in Quantitative Marketing and Economics, Marketing Science, the Journal of Marketing Research, the American Economic Review, the Journal of the American Statistical Association, the Journal of Political Economy, the Journal of Econometrics, the Journal of Business and Economic Statistics, and the Journal of Economic Theory.
	Jean-Pierre Dube, studies empirical industrial organization, dynamic oligopoly, competitive advertising, competitive pricing, retail competition, price discrimination, and internet marketing. Recently, he has worked on the role of dynamics in the strategies of competing firms.		Oleg Urminsky, studies consumer and managerial decision making and its implications for marketing management. His research on how motivation and behavior changes as people get closer to the goal of earning a reward appeared in the Journal of Marketing Research and was a finalist for the 2007 Paul E. Green award.
	Aparna Labroo, investigates the effect of feelings that arise from the decision process itself. She also studies the impact of preexisting feelings that arise independently of the decision processes on self regulation, self control choices, and well being. She has published numerous articles on these topics, including several articles in the Journal of Consumer Research, the Journal of Marketing Research, as well as Journal of Personality and Social Psychology.		Ting Zhu, studies entry models, retail competition, pricing, game theory; and empirical IO. She has received the AMA-Sheth Doctoral Consortium Fellow in 2004, INFORMS Doctoral Consortium Fellow in 2003 and 2005, and William Larimer Mellon Fellowship from 2000 to 2003.