John McKinney is an Adjunct Assistant Professor of Marketing who teaches Marketing Strategy. In addition to teaching, he is a partner at UpwardTrend, Inc., a firm that develops and implements growth, product development, product transition and performance improvement solutions for clients. McKinney has past experience at Booth as a Marketing Instructor in the College and in the Summer Business Scholars Program and has helped develop classes for Executive Education and advanced classes for the MBA program.
He has over 20 years of experience in healthcare operations and management consulting and has worked as an independent marketing and strategy consultant. John has led consulting engagements focused on corporate strategy, marketing, and product development for regional, national and Global 500 clients in sectors as varied as banking and biotech. He has also worked in several service sectors including extensive experience with healthcare services providers and outsourced services companies. Generally his engagements have focused on managing and sustaining growth by matching strategic decisions to tactical execution. He has led the turnaround of several underperforming operations. He has also developed critical strategy frameworks and complex analytical methodologies, including real options analysis, scenario modeling and a long-term strategic dominance. He has been an entrepreneur in consulting and interim management and also has senior executive experience in small and mid-cap firms.
John’s mix of strategy and marketing tactical proficiency combined with operations and performance improvement expertise brings a unique perspective to marketing that emphasizes strategically driven tactics and efficient resource development and deployment. He is particularly interested in new product development, taking new products to market and product positioning. In class he emphasizes practical application of the course materials in real world business applications and encourages extensive discussion of business situations.
McKinney earned his MBA from Chicago Booth in 2003.
The rates of adoption of healthcare innovations, long-term strategic market dominance, customer engagement tactics.