Christopher E. Krohn
Adjunct Professor of Marketing
The Four Questions Super Bowl Advertisers Should Ask Themselves
Any brand willing to pony up for the Big Game should have a plan to make the most of its investment.
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Biography
Christopher Krohn, Adjunct Professor of Marketing, is Senior Vice President at Toptal, an elite network of the world's top talent in business, design, and technology. He specializes in leading businesses through digital transformations, hypergrowth scaling, new business launches, and turnaround situations. Areas of expertise include leadership, strategic management, e-commerce, product management, business development, digital marketing, technology, sales leadership, and finance.
Prior to his appointment at Toptal, he served as Vice President and General Manager at Sears Holdings, President and Chief Marketing Officer of Restaurant.com, Chief Marketing Officer and head of Business Development for Carparts.com, Vice President of Marketing for Harrah's Entertainment, and head of marketing for the Chicago Merchantile Exchange. He also serves as a Director / Advisory Board member for startup companies and non-profits. Earlier in his career, Krohn held a variety of consulting positions with leading firms such as Bain & Company and Accenture.
An alum, Krohn earned his MBA from the University of Chicago Booth School of Business in 1997. Additionally, he holds a BA from Northwestern University.
2023 - 2024 Course Schedule
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