Abel P. Jeuland studies the design and application of analytical marketing tools (statistics, econometrics, management science, economic modeling) to address marketing issues, such as product design and new product diffusion, forecasting, the effects of marketing mix variables (pricing, distribution, advertising, promotions), and the nature of competition (product differentiation and market segmentation). He also studies modeling of brand choice, of promotions, of channels of distribution. His work has appeared in numerous editions of Operations Research, Marketing Science and Management Science, as well as in the Journal of Business. He also employs this knowledge as a reviewer for academic marketing journals and is a member of the Advisory Board of Marketing Science. He is also guest editor of Marketing Science,
Jeuland's current research projects include "The Interaction of Price and Information in a Model of Diffusion of Innovation," "Heterogeneity of Brand Preferences Reveals Brand Competitive Structure in Differentiated Markets," and "A Bass-like Diffusion Model that Incorporates Heterogeneity of Consumer Purchase Propensity."
Jeuland, a native of France, spent his baccalaureate years in the scientific section. He earned his license in business management from Paris University in 1972 while simultaneously earning an advanced degree in engineering from Ecole Centrale des Arts et Manufactures with a specialization in applied mathematics. After graduation, Jeuland moved to the United States, where he earned a PhD in industrial administration at Purdue University in 1975. He joined the Chicago Booth faculty in 1975.
Outside of the classroom, Jeuland enjoys jogging.
With Steven M. Shugan, "Commentary: Managing Channel Profits," Marketing Science (2008).
With N. Kumar and S. Rajiv, "Effectiveness of Trade Promotions: Analyzing the Determinants of Retail Pass-Through," Marketing Science (2001).
For a listing of research publications please visit Abel P. Jeuland’s university library listing page
Effectiveness of Trade Promotions: Analyzing the Determinants of Retail Pass-Through
Date Posted: Oct 05, 2002
Trade promotions are temporary price cuts that manufacturers offer retailers to encourage them to reduce retail prices. While trade promotion spending as a percentage of marketing budget has increased dramatically, the inefficiency of trade promotion represents the "number-one concern" among manufacturers as indicated by recent trade surveys. At the heart of this dissatisfaction lies manufacturers' concern regarding widespread retailer opportunism with low retail pass-through. Our objective is t