Faculty & Research

Christopher K. Hsee

Theodore O. Yntema Professor of Behavioral Science and Marketing

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5807 South Woodlawn Avenue
Chicago, IL 60637

Christopher K. Hsee conducts research in areas including happiness, marketing, psychology, behavioral economics, and cross-cultural issues. His research has been published in a wide range of academic journals. His recent publications include “Lay rationalism” (Journal of Marketing Research), “Over-earning” (Psychological Science), “Approach aversion” (Journal of Personality and Social Psychology), “Idleness aversion” (Psychological Science), “Fate or fight: On the hedonic costs of free competition” (Organizational Behavior and Human Decision Processes), and “Wealth, warmth and well-being” (Journal of Marketing Research).

Hsee teaches managerial decision making and has received several prestigious teaching awards, including the McKinsey Award for excellence in teaching from Chicago Booth. Additionally, he has received research support from the John Templeton Foundation related to the New Paths to Purpose Project.

Hsee earned a bachelor's degree from the University of Hawaii in 1989 and a PhD from Yale University in 1993. He joined the Chicago Booth faculty the same year.


2014 - 2015 Course Schedule

Number Name Quarter
38002 Managerial Decision Making 2014 (Fall)
38601 Workshop in Behavioral Science 2014 (Fall)

Research Activities

Behavioral decision theory; consumer behavior; happiness; cross-cultural psychology.

Hsee, C. K., Zhang, J., Lu, Y, & Xu, F., Unit-asking: A method to boost donations and beyond. Psychological Science (2013).

Hsee, C. K., Zhang, J., Cai, C. F., & Zhang, S., Over-earning. Psychological Science (2013).

Dai, X. & Hsee, C. K., Wish versus worry: Ownership effects on motivated judgment. Journal of Marketing Research (2013).

Hsee, C. K., Zhang, J., Wang, L., & Zhang, S., Magnitude, time and risk differ similarly between joint and single evaluations. Journal of Consumer Research (2013).

Hsee, C. K., Rottenstreich, Y., & Stutzer, A., Suboptimal choices and the need for experienced individual well-being in economic analysis. International Journal of Happiness and Development (2012).

Hsee, C. K., Shen, L., Zhang, S., Chen, J., & Zhang, L., Fate or fight: Exploring the hedonic costs of competition. Organizational Behavior and Human Decision Processes (2012).

Shen, L., Hsee, C. K., Wu, Q., & Tsai, C., Overpredicting and underpricing in pricing decisions. Journal of Behavioral Decision Making (2012).

For more publications, please visit http://faculty.chicagobooth.edu/christopher.hsee/vita/.

For a listing of research publications please visit ’s university library listing page.